On Fri, 15 Mar 2002, Mark Cassino wrote: > If Sigma plays their cards right through the digital revolution, we may be > looking at a future where they are in the #3 spot behind Canon and Nikon.
Now, are you referring to the over digital camera market in general, or are you just limiting yourself to the Digital SLR market? Because if you are talking about the overal digital camera market in US, Nikon and Canon don't even figure in the top 4! According to the IDC report published for 2001, overall US market share leaders for the year were Sony at 23%, Olympus at 16% and Hewlett-Packard at 15%. Kodak came in at #4 after its strong sale in Q4 2001. North American market represents 47% of the world-wide digital camera market. Sony, Olympus, Fuji, Kodak and Canon were the top-five ranked worldwide digital camera vendors. You can also get interesting deductions from the IDC reports for US market (I am not able to find the detailed breakdown of the statistics). They divided the digital camera into various categories: toy digital camera, "digital camcorder with attachment" (whatever that means), low-end, point-and-shoot, and digital SLR. Shipments of point-and-shoot digicams was up 30% to 6.5 million units in 2001. Overall digicam shipments up only 2% to 8 million units. And low-end digicams accounted for 1.5 million units. So basically, all other categories do not make a dent in the over camera sales statistics. I am sure if you use revenue statistics, Nikon, Canon and Minolta may fare better, but I still don't think they would make the top three. And if you are the Pentax marketing people looking at these statistics, what decisions would *YOU* have make?? -- --Lawrence Kwan--SMS Info Service/Ringtone Convertor--PGP:finger/www-- [EMAIL PROTECTED] http://www.vex.net/~lawrence/ -Key ID:0x6D23F3C4-- - This message is from the Pentax-Discuss Mail List. To unsubscribe, go to http://www.pdml.net and follow the directions. Don't forget to visit the Pentax Users' Gallery at http://pug.komkon.org .
