> -----Original Message----- > From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of > Adam Maas (snip) > > Now I learn that Phase one has announced an upcoming product, and > > significantly they called it "the world's first FULL FRAME 645 medium format > > camera system". Their words, my emphasis. > > That's as much a marketing pissing match with Hasselblad as anything > else, after Hassy launched the H3D as a 'Full Frame' MF digital system > because they didn't need viewfinder masks to cut down to 36x48mm > format they used. >
Sometimes advertising agencies lie. Hasselblad's flexible use of facts doesn't make Phase one a pack of liars. Phase One, when they launch the product, will have satisfied the requirement to be known as a "full frame" camera. Who are you to tell them they can't use the name? I can see it now, "Excuse me Phase One, but you can't call your camera 'full frame'." "Why not?" "Because it isn't a 36mm x 24mm format camera." "Feck off before we call security." Regards, Anthony -- PDML Pentax-Discuss Mail List [email protected] http://pdml.net/mailman/listinfo/pdml_pdml.net to UNSUBSCRIBE from the PDML, please visit the link directly above and follow the directions.
