Part of the reason for corporations like Pentax to have local distributors is that they know the local market
when it works it works well, there are a lot of Japanese products that would never readily sell outside of Japan.
Unfortunately market research often boils down to "we never sold any of these before so we probably won't
sell any in the future", which becomes a self fulfilling prophecy.


Steve Jolly wrote:

P�l Jensen wrote:

Look, it is perfectly simple. Somebody ordered far too few samples of
these lenses. Most likely Pentax USA. This is not something peculiar
for Pentax. Canon couldn't deliver enough of the D60 but it wasn't
because they couldn't produce enough of them but because the
distributors underestimated the demand. Virtually everything,
particularly anything associated with digital, is made on order. This
explain why some products are readibly available in some markets and
not in others; somebody did their job and ordered enough. Often
distributors need to order up to six months in advance and it has
happened that some got short of Optios because they sold better than
anticipated. It can take months if not a year until Pentax
manufacture another batch of whatever product in question.


Isn't it a bit ludicrous for Pentax to put themselves in the hands of distributors and shops for their estimates of demand? Wouldn't it make sense for them to make extra products if they perceived demand to be higher than their supply chain predicted? I reckon it's perfectly reasonable to keep on bashing Pentax for the shortages. :-)

S






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