"The market is weak, especially in Europe," says managing director Lars Pappila. "The whole business is shrinking with 30--50 percent, and our decrease is at about 15 percent."
Hasselblad is developing on a new digital camera line and hope to get it to market during 2004. Lars Pappila talks about a dramatic change that gives extra efect for the production side, since digital cameras don't require the same amount of manufacturing work as the old film technology.
Papilla still claims that film offers the best quality but admits that digital cameras now gives good enough results for more and more customers.
During 2003 Hasselblad had a turnover of about $78 million.
anders -- quoting swedish daily newspaper dn ------------------------- http://anders.hultman.nu/ med dagens bild och allt!
