That's how it has been priced in the UK all along. I think Pentax USA must have chosen to price it above these two initially and now realise that may not have been wise. It has been very tiresome reading soo many people complain how it was $50 more than the 10D et al, when in UK (& Europe?) that has not been the case. Besides, when you are dropping this much on a camera I don't think your decision should be particularly swayed by $50 one way or the other - you should be buying the one you like best.
Glad they rectified the pricing though... > -----Original Message----- > From: Mark Erickson [mailto:[EMAIL PROTECTED] > Sent: 08 March 2004 00:30 > To: Pentax-Discuss > Subject: *istD vs D100 vs 10D "retail" pricing > > > All, > > I popped into my local Ritz camera (a big US retail chain) to > get a roll of film processed (remember film?). After I got > the pics back, I sauntered over to the camera section to see > what they had for sale. Their digital camera section was > well-laid-out and obviously had a lot of traffic. > > Surprisingly, they didn't have the DSLRs in with the other > digitals. Each was buried in its respective brand-name SLR > display with the film cameras. I was even more surprised at > the pricing: $1499 for the Nikon D100 and the Canon EOS 10D, > and only $1399 for the Pentax *istD. > > I'm not sure what it means, but it was interesting.... > > --Mark > >

