in fact I think the adverts say "links by google" arnie
----- Original Message ----- From: "John Francis" <[EMAIL PROTECTED]> To: <[EMAIL PROTECTED]> Sent: Thursday, January 22, 2004 1:28 PM Subject: Re: OT: Intelligent Adverts > > > > The adverts use some kind of "intelligent" algorithm to decide what to > > throw at you. Will Robb's message generically titled "Hi" throws up > > generic adverts for college degrees, etc. Messages obviously about > > Pentax gear throw up adverts for places to buy Pentax gear. Even posts > > titled "DA 16-45" throw up advertisements for places to buy Pentax. I > > don't care for the advertising but have to say that I am impressed that > > this is possible. Maybe a guru like John Francis can explain how this is > > done. > > Short answer: they probably license the technology from Google > > Brief overview: They look up "DA 16-45" in their index, and find all > the places that talk about it. Then they look at all the other things > that are mentioned along with DA 16-45, and pick the most popular of > those (in this case, almost certainly the keyword "Pentax"). Finally > they search their advertiser list for occurrences of that keyword. >
