Hi, Tanya Mayer Photography wrote (on Fri, 3 Oct 2003 04:25:11 +1000):
> <snip> indirect marketing > and word of mouth are your best friends in a small town <snip> They are your best friends anywhere. It is because you are a small business. My company (five people) gets most of its custom from recommended customers. In the beginning, we spent a lot of money (in our terms) on various forms of advertising and got precisely zero response. Once we found a friend who could give us some work, it grew from there. As business grows, more work comes in until you reach the point where you have to have more staff; at some point you will have to make the decision to either advertise enough that there _will_ be some return or stop growing. This is assuming you do not subscribe to the usual business model, which seems to involve borrowing shedloads of money from the bank and then spending all your time servicing the debt. mike
