Back in the early 1990s, when Borland's Quattro "owned" the PC database market, Lotus tried to steal market share by offering a deep introductory discount for Lotus's new product to anyone who would send in Page 1 of the Borland Quattro manual. Lotus would lose on every such sale, but they figured they needed to do this in order to gain a foothold.
Borland responded by taking out full-page ads that offered a free Page 1 to anyone who requested it! I'm concerned that Canon or Nikon, with their deep pockets, will lower the prices of their DLSRs just long enough to knock Pentax out of the race.

