On Thursday, February 20, 2003, at 06:46  AM, KT Takeshita wrote:

RE NEW BRAND [*ist]

This is the new brand name of Pentax's SLRs, combining the asterisk which is
one of the wild card characters in the computer language, and the English
suffix -ist which means people who do or believe in certain things.
It is pronounced "ist" with the silent * (it actually says so).
* can be replaced by various words, composing for example Artist,
Liberalist, Idealist, Naturalist, Humanist etc (my note: yes, they actually
list those words! Well, you can joke about it or add some more words :-).

[*ist] was named with the tribute to those who have their own ideals and
live proactive life.

Way cool! :-) :-) :-) :-) :-)

Dan


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