Ryan wrote:

> It's not well known to me... so do yo have a source?   These product 
> lines are making money-   my only source is a kodak person, and each 
> product has a business case behind it (and obviously this is w/o glass 
> revenue).

It is printed in every industry magazine or photo magazine in the world. It is widely 
admitted by the industry themsleves; Olympus, an digital market leader,  recently 
claimed that no manufacturer was making money on digital. Olympus recently files 
operating loss of 60 Million dolars. 


> A loss leader for what?  To downsell film cameras?  To bring people into 
> the store to buy a Rebel?  Doesn't happen.

Loss leader are common in any industry for a variety of reasons. One of the important 
one for digital is that digital imaging is a growth market and that everyone wish to 
be in the best position when this segmet start to make money. 


> Yup- which is why image sensors (that we care about anyway) aren't a 
> commodity.


According to Pentax in recent press release, image sensor are a commodity and Pentax 
(and others) treat it as such.

P�l


Reply via email to