On Mon, Sep 20, 2010 at 12:39 AM, BM <bogdan.maryn...@gmail.com> wrote:
> On Mon, Sep 20, 2010 at 9:04 AM, Albert Lee <tr...@opensolaris.org> wrote:
>> I certainly don't parse the logotype text that way, since the colours
>> separate the components. Perhaps this is prevalent with English
>> speakers who aren't familiar with the proper noun "Indiana"?
>
> Normally, logo should be highly scalable, quickly memorable, fit in
> square (or nearly that), monochrome or at least color-redusable in
> order to be burned on wood, engraved on metal, sandblasted on a glass
> or pressed as a bas-relief on your business card. Like Apple, IBM or
> Mc Donalds. So normally, you don't want to do any 3D effects,
> gradients, color separation etc.
>
> P.S. I've done this business for years long time ago. :-)

These are good points. Can we retain our logotype if we adopt a
hopefully recognisable abstract logo in addition? I guess there are
contexts where we'd want to use both in a outline-only/colour-reduced
form.

-Albert

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