ngraham added a comment.

  Yeah, an app's icon is a part of its branding. It //should// look 
distinctive, not generic. Ideally it communicates both its purpose ("I'm a text 
editor!") as well as its identity ("I'm Kate!"). I think the problem with some 
of these icons is that they on;y do the former, not the latter.
  
  The fact that we have a consistent visual style for Breeze icons is already 
something that builds the KDE brand. But that doesn't require that individual 
app icons are generic-looking and lack identity for the apps themselves.

TASK DETAIL
  https://phabricator.kde.org/T10243

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