For those who wants to be a real investor and make big money, pls 
read below (high discipline needed):

1) Sell the losers and let the winners ride! - Time and time again, 
investors take profits by selling their appreciated investments, but 
they hold onto stocks that have declined in hopes of a rebound. If 
an investor doesn't know when it's time to let go of hopeless 
stocks, he or she can, in the worst-case scenario, see the stock 
sink to the point where it is almost worthless. Of course, the idea 
of holding onto high-quality investments while selling the poor ones 
is great in theory, but hard to put into practice. 

2) Don't chase the "hot tip" - Whether the tip comes from your 
brother, cousin, neighbor, or even broker, no one can ever guarantee 
what a stock will do. When you make an investment, it's important 
you know the reasons for doing so: do your own research and analysis 
of any company before you even consider investing your hard earned 
money. Relying on a tidbit of information from someone else is not 
only an attempt at taking the easy way out, it's also a type of 
gambling. Sure, with some luck, tips may sometimes pan out. But they 
will never make you an informed investor, which is what you need to 
be to be successful in the long run. 

3) Don't sweat the small stuff - In tip No.1, we explained the 
importance of realizing when your investments are not performing as 
you expected them to - but remember to expect short-term 
fluctuations. As a long-term investor, you shouldn't panic when your 
investments experience short-term movements. When tracking the 
activities of your investments, you should look at the big picture. 
Remember to be confident in the quality of your investments rather 
than nervous about the inevitable volatility of the short term. 
Also, don't overemphasize the few cents difference you might save 
from using a limit versus market order.

Granted, active traders will use these day-to-day and even minute-to-
minute fluctuations as a way to make gains. But the gains of a long-
term investor come from a completely different market movement - the 
one that occurs over many years - so keep your focus on developing 
your overall investment philosophy by educating yourself. 

4) Do not overemphasize the P/E ratio - Investors often place too 
much importance on the P/E ratio. Because it is one key tool among 
many, using only this ratio to make buy or sell decisions is 
dangerous and ill-advised. The P/E ratio must be interpreted within 
a context, and it should be used in conjunction with other 
analytical processes. So, a low P/E ratio doesn't necessarily mean a 
security is undervalued, nor does a high P/E ratio necessarily mean 
a company is overvalued.

5) Resist the lure of penny stocks - A common misconception is that 
there is less to lose in buying a low-priced stock. But whether you 
buy a $5 stock that plunges to $0 or a $75 stock that does the same, 
either way you'd still have a 100% loss of your initial investment. 
A lousy $5 company has just as much downside risk as a lousy $75 
company. In fact, a penny stock is probably riskier than a company 
with a higher share price, which would have more regulations placed 
on it.

6) Pick a strategy and stick with it - Different people use 
different methods to pick stocks and fulfill investing goals. There 
are many ways to be successful and no one strategy is inherently 
better than any other. However, once you find your style, stick with 
it. An investor who flounders between different stock-picking 
strategies will probably experience the worst, rather than the best, 
of each. Constantly switching strategies effectively makes you a 
market timer, and this is definitely territory most investors should 
avoid. Take Warren Buffet's actions during the dotcom boom of the 
late '90s as an example. Buffett's value oriented strategy had 
worked for him for decades, and - despite criticism from the media - 
it prevented him from getting sucked into tech startups that had no 
earnings and eventually crashed. 

7) Focus on the future - The tough part about investing is that we 
are trying to make informed decisions based on things that are yet 
to happen. It's important to keep in mind that even though we use 
past data as an indication of things to come, it's what happens in 
the future that matters most.

A quote from Peter Lynch's book "One up on Wall Street" about his 
experience with Subaru demonstrates this: "If I'd bothered to ask 
myself, 'How can this stock go any higher?' I would have never 
bought Subaru after it already went up twentyfold. But I checked the 
fundamentals, realized that Subaru was still cheap, bought the 
stock, and made sevenfold after that." The point is to base a 
decision on future potential rather than on what has already 
happened in the past.

8) Investors adopt a long-term perspective - Large short-term 
profits can often entice those who are new to the market. But 
adopting a long-term horizon and dismissing the "get in, get out and 
make a killing" mentality is a must for any investor. This doesn't 
mean that it's impossible to make money by actively trading in the 
short term. But, as we already mentioned, investing and trading are 
very different ways of making gains from the market. Trading 
involves very different risks that buy and hold investors don't 
experience. As such, active trading requires certain specialized 
skills. 

****Neither investing style is necessarily better than the other - 
both have their pros and cons. But active trading can be wrong for 
someone without the appropriate time, financial resources, education 
and desire. Most people don't fit into this category.***

9) Be open-minded when selecting companies - Many great companies 
are household names, but many good investments are not household 
names (and vice versa). Thousands of smaller companies have the 
potential to turn into the large blue chips of tomorrow. In fact, 
historically, small caps have had greater returns than large caps: 
over the decades from 1926-2001, small-cap stocks in the U.S. 
returned an average of 12.27% while the S&P returned 10.53%. 

This is not to suggest that you should devote your entire portfolio 
to small-cap stocks. Rather, understand that there are many great 
companies beyond those in the Dow Jones Industrial Average, and that 
by neglecting all these lesser-known companies, you could also be 
neglecting some of the biggest gains. 

10) Taxes are important, but not that important - Putting taxes 
above all else is a dangerous strategy, as it can often cause 
investors to make poor, misguided decisions. Yes, tax implications 
are important, but they are a secondary concern. The primary goals 
in investing are to grow and secure your money. You should always 
attempt to minimize the amount of tax you pay and maximize your 
after-tax return, but the situations are rare where you'll want to 
put tax considerations above all else when making an investment 
decision

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