**This Friday looks like an important day.....**

Dollar rises vs euro on renewed risk aversion

11:29 AM EDT

By Vivianne Rodrigues

NEW YORK (Reuters) - The dollar rose against the euro on Wednesday as reports 
showing greater-than-expected U.S. service sector contraction in July and 
surprisingly high job cuts by private employers boosted demand for the 
greenback as a safe-haven.

The advance contrasts with the dollar's sharp drop earlier in the week as 
upbeat U.S. and Chinese manufacturing data gave investors confidence to buy 
foreign currencies and riskier assets such as stocks.

However, Wednesday's lackluster reports signaled more uneasy times for the 
broader U.S. economy and renewed risk aversion, traders said.

Increased risk aversion tends to favor currencies such as the yen, a favored 
safe-haven, and the dollar versus higher-yielding counterparts.

"We're getting a mixed picture in this latest batch of data," said Joe 
Trevisani, a chief market analyst, at FX Solutions, in Ridgewood, New Jersey. 
"That's why we have seen the euro come off against the dollar."

In mid-morning trading in New York, the euro was 0.2 down percent at $1.4371 
after trading as high as $1.4437 earlier. The European currency hit $1.4445 on 
Monday, its highest since December.

The dollar was 0.3 percent lower versus the yen at 94.93 yen.

The Institute for Supply Management said its non-manufacturing index fell to 
46.4 in July from June's 47.0. A reading above 50 signals expansion. Economists 
expected a reading of 48.0.

The ISM non-manufacturing report was much weaker than expected, contributing to 
a "risk-off kind of scenario" in the foreign exchange markets, favoring the 
dollar, said Andrew Busch, a global FX strategist at BMO Capital Markets in 
Chicago.

Another report showed new orders received by U.S. factories rose unexpectedly 
in June, advancing for a third straight month [ID:nN04135411].

The services sector and new orders figures followed reports showing 
larger-than-expected cuts by U.S. private employers in July and an increase in 
planned layoffs at U.S. firms.

The labor markets data "weighed on risk appetite and consequently revived some 
demand for safe-haven currencies," said Joe Manimbo, a currency trader at 
Travelex Global Business Payments in Washington.

Another gauge on the state of the U.S. labor markets is expected on Friday with 
the government's release of its monthly non-farm payrolls data.

Wednesday's ADP report "suggests that we could see a downside surprise to 
Friday's broader employment data," said Manimbo.

Investors' focus will also be on policy decisions by the Bank of England and 
European Central Bank due on Thursday.

(Additional reporting by Wanfeng Zhou and Gertrude Chavez-Dreyfuss in New York; 
Editing by Dan Grebler)

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