On Wed, 2008-10-08 at 11:30 +0100, Jamie van Dyke wrote:
> On 8 Oct 2008, at 11:24, John Leach wrote:
> > This should not be so scary to you if you remember that the value of
> > training isn't really in the materials, it's in the trainer (and to  
> > some
> > extent, the experience - so provide good food ;)
> 
> Actually, there are a lot of fees made from licensing your course  
> material out to other trainers.  This is certainly something we'll  
> look in to though.  If not for the point you made below:
> 
> > I'd think it would likely end up being a great promotional tool for  
> > your
> > training courses in the end.
> >
> 

I'd assumed the majority of trainers wrote their own materials (both you
and Paul seem to be doing).  Seems a shame for all those trainers to be
all repeating themselves rewriting materials. All that wasted brain
power!

But obviously if you were planning on licensing it out and charging fees
then that could be a large financial loss, so you'd factor that into
your decision (as you say, you might decide that it's more valuable to
you as a promotional tool).

You could sell trainer training too btw - train people how to deliver
the materials you wrote.  Maybe offer support, so they can contact you
during their courses if they need to clarify anything (not sure how that
would work out).

Remember also that you can keep your trade marks.  So the people who use
your materials to offer training can't promote themselves using the
Parfait brand.  They can pay for permission to do that (or better yet,
take a training course and become accredited Parfait trainers ;)

John.
-- 
http://johnleach.co.uk
http://www.brightbox.co.uk - UK Ruby on Rails hosting


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