\setupexternalfigures[location={local,default}]
\starttext
\placefigure[left,none,2*hang,low]% <=======
{}
{\externalfigure[cow][frame=on,width=1.in]}
Bovine creature, black and white, four hooves, blah blah blah
blah blah blah blah (blah) blah blah blah blah blah blah blah blah blah blah
blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah
blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah
blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah
blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah
blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah
blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah
blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah
blah blah.
\stoptext
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