https://digital-markets-act.ec.europa.eu/dma100209-consultation-proposed-measures-google-search-data-sharing_en
*DMA.100209 – Consultation on the proposed measures for Google Search
data sharing (Article 6(11) of the DMA)*
Consultation on the proposed measures that Alphabet must implement to
ensure effective sharing of Google Search data with third party
undertakings providing online search engines, as required by Article
6(11) of the Digital Markets Act ("DMA").
Details
Status
Open
Opening date
16 April 2026
Deadline
1 May 2026, 23:59 (CEST)
Target audience
All citizens, companies and organisations are welcome to contribute to
this consultation. The Commission especially welcomes contributions from
companies that are directly affected by the scope of these proceedings,
namely those providing online search engine services including AI
chatbots with search functionality.
Why we are consulting
The DMA is a European legislation that aims to make digital markets
fairer and more open. The DMA applies to gatekeepers, which are
companies operating large digital platforms that play an important role
in the digital economy and act as gateways for other companies to access
end users. Alphabet is one of such gatekeepers.
Amongst others, the DMA requires gatekeepers that operate online search
engine services to share anonymised ranking, query, click and view data
with other search engines against fair, reasonable and
non-discriminatory (FRAND) terms. To assist Alphabet in sharing such
data in an effective way, the Commission opened proceedings on 27
January 2026 to specify measures that Alphabet must implement to comply
with its data sharing obligation under the DMA. The Commission’s case
reference is DMA.100209
<https://digital-markets-act-cases.ec.europa.eu/cases/DMA.100209>.
On 16 April 2026, the Commission addressed its preliminary findings to
Alphabet, including the draft measures that Alphabet must take to ensure
effective sharing of Google Search data with other search engines. A
case summary and the proposed measures are available in the /Reference
documents /section below.
*The Commission is now seeking feedback from interested third parties on
the proposed measures. *The Commission’s measures cover five areas:
* *Eligibility:* Which third parties are eligible to receive data
under Article 6(11) of the DMA?
* *Data scope: *Which data must Alphabet share?
* *Anonymisation*: How must Alphabet anonymise the data based on
technical measures complemented by contractual measures, without
unnecessarily degrading the quality and usefulness of the data?
* *Pricing terms: *What pricing terms for the search data can be
considered FRAND?
* *Sharing process:* How must Alphabet share the data with third parties?
*_In particular, the Commission seeks views on the technical aspects of
the measures:_*
* *The effectiveness of the measures in practice*: if implemented,
will the proposed measures offer search data that is useful for
third parties providing search engines to optimise their services
while meeting the requirement that the shared data is anonymised?
* *The completeness of the measures:* is anything else is needed to
ensure effective sharing of search data?
* *Timelines:* is the proposed timeline for Alphabet to implement the
measures achievable?
The Commission will carefully assess the feedback provided by interested
parties and Alphabet. The input received may result in adjustments to
the proposed measures and will feed in the Commission’s decision making
the measures legally binding on Alphabet. The Commission will adopt a
final decision by 27 July 2026 (within six months of opening the
proceedings).
Respond to the consultation
/*This consultation concerns Google Search data sharing with third party
undertakings providing search engines. The Commission is organising a
separate consultation on Alphabet’s Android operating system
interoperability with third-party AI services (case reference DMA.100220).*/
You can send your contributions through EU Survey
<https://ec.europa.eu/eusurvey/runner/DMA100209_Consultation_Proposed_Measures>.
The deadline to respond to this consultation is Friday 1 May 2026.
*Your submission must be fully _non-confidential_*. *All contributions
will be made available to Alphabet for comments*. Contributions will not
be published. The Commission may contact you with follow-up questions on
your feedback.
