<https://meta-out.noyb.eu/>
Welcome to noyb’s Meta Opt-Out Tool!
The European Data Protection Board (EDPB) has found that Meta has
violated the European Data Protection Law (GDPR) by claiming that their
personal data collection for advertisement is 'necessary for the
performance of a contract' between them and their users. Meta has now
announced that it will use another unlawful basis for processing your
personal data.
Legitimate interests?
Instead of giving users a yes / no option, Meta now claims that it has a
‘legitimate interest’ in tracking you, merging your data with the data
of others, or analysing your behavior to send you advertisements. This
legitimate interest of Meta shall (allegedly) override your right to
data protection and privacy – as protected in the Charter of Fundamental
Rights of the EU. In simple terms, Meta claims that their interest in
making a profit from your personal data overrides your rights.
Regulators have previously rejected this approach.
Legitimate interests requires option to “opt-out”
Under Articles 21(1) and (2) GDPR users can send on “objection” to
companies who claim that they have a “legitimate interest” for the
processing of their personal data. Basically, this means that users can
do an “opt-out”. Meta is providing an opt-out option, but if yo
u want to make sure that you send a broad objection that covers the
various claims of Meta in one go, you may use this tool to do so.
To provide this tool noyb must collect limited information from you,
connect with Meta services to verify your account details, and send them
to Meta. Meta processes some of your personal data outside of the EU/EEA
(including the USA). Read more details here.
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