Buongiorno, temevo che questo giorno sarebbe arrivato e che "il web" sarebbe entrato di prepotenza anche anche nei supermercati e nei negozi... vedremo se si diffonderà anche nel resto del mondo - come spero vivamente - cadrà presto vittima come spero dell'"innovation delusion" che genererà.
...tra l'altro, non sfuggirà alle nexiane che si tratta di "roba per pochi ricchi": voglio vederli 'sti cosi nei negozi o supermercati delle periferie urbane o delle favelas & co. Un mio amico diversamente tecnologico mi segnala questo: https://mobile.twitter.com/RunDaltonRun/status/1408507323031592964 [1] Il testo dice: --8<---------------cut here---------------start------------->8--- Sorry, we replaced that old technology, "see-through glass," with these great new "smart screens" that allow you to see what's inside (except when they don't). Also, ads. --8<---------------cut here---------------end--------------->8--- [1] disponibile anche sulla WaybacMachine: https://web.archive.org/web/20210626083136/https://mobile.twitter.com/RunDaltonRun/status/1408507323031592964 E il "thread" mostra foto, filmati e commenti al Tweet: vale la pena scorrerli per vedere l'esperienza "sul campo" di questa persona e i commenti che seguono. Le vetrine sono prodotte da "Cooler Screens, Inc." https://www.coolerscreens.com/ e applicano l'idea degli schermi pubblicitari interattivi ai banchi frigo (e non? perché limitarsi!) dei supermercati. Non si capisce se le telecamere a bordo sono dotate di riconoscimento facciale o meno... ma è un attimo dotarle anche di quella FEATURE :-O La sezione https://www.coolerscreens.com/privacy dice che i consumatori possono stare tranquilli per la loro privacy: --8<---------------cut here---------------start------------->8--- A new model for digital retail: “identity-blind” Previous generations of digital retail have relied on capturing personal data and linking it to individual buyers to deliver new insights and make money. Our approach is just the opposite. Cooler Screens never seeks to identify individuals and never gathers or uses personally identifiable or linkable information. Our technology does not support it. Our business model does not require it. In other words, unlike others who are identity-dependent, Cooler Screens is “identity-blind”. Without access to a consumer’s identity—and without incentive to associate private information—the usual privacy concerns for consumers are eliminated. --8<---------------cut here---------------end--------------->8--- Dicono di aver sviluppato il sistema con principi "privacy by design" e /pare/ collaborino con Global Privacy and Securiry by Design https://gpsbydesign.org/. Qualcuno li conosce e può dirci se i loro principi sono applicabili? Ci si può fidare o è tutto un privacy-washing?!? Davvero la soluzione sono enti di certificazione di "privacy by design" (https://gpsbydesign.org/get-certified/)? Come fanno a fare "advanced machine learning and big data analytics" senza classificare (e quindi riconoscere) i "consumatori"? (si limitano a misurare i tempi di risposta tra ad e acquisto del prodotto?) Servirebbe una legge tipo HACCP https://it.wikipedia.org/wiki/HACCP per la salubrità dei negozi!... ma poi chi verifica e come (accesso al codice del software)?!? :-O Insomma come la giri a me pare che non se ne esce senza software libero e divieto assoluto di tracciamento biometrico. Saluti, 380° P.S.: da qui in poi il post diventa lunghino, perdonatemi ma certe chicche secondo me è utile rimangano archiviate anche qui... https://www.coolerscreens.com/experience --8<---------------cut here---------------start------------->8--- Cooler Screens not only modernizes the in-store shopping experience, it also improves information access, relevance, and transparency. With this improved visibility, consumers are more confident they are making purchase decisions that best fit their budgets, taste, and health preferences. Driven by the consumer experience (CX) Cooler Screens was founded on the core idea that consumers deserve a far better experience than what is available today in brick-and-mortar retail. We call this concept “CX” and it guides all that we do. We view CX as a virtuous loop. [...] Informed Seekers: familiar with the location, quick to scan-and-grab items, rarely deviating from habit. List-Driven Gatherers: think through list of item, open to consider items missing from their list. Casual Browser: does not know the location, passively scanning, most prone to novelty. Bringing the power of digital to the cooler aisle Cooler Screens replaces the old glass cooler doors with new digital smart screens that seamlessly integrate into the existing retail environment. We have built the world’s first and largest in-store digital merchandising and media platform for brick-and-mortar retail. --8<---------------cut here---------------end--------------->8--- https://www.coolerscreens.com/impact --8<---------------cut here---------------start------------->8--- Retailers can now enter the digital media business With Cooler Screens, retailers can now enter the digital media business, tapping a massive growth opportunity. In addition, retailers can now offer brands access to millions of consumers with contextually relevant messages and promotions at the point-of-purchase. Build brand equity and drive performance at the same time For consumer product companies, Cooler Screens is providing a new platform to build brand awareness, market their products at the point-of-sale, and improve visibility with real-time analytics. Insights from real-time consumer analytics and impact from operational efficiencies Finally, by digitizing their in-store operations, retailers gain insight from real-time consumer analytics and efficiencies through automated merchandising, inventory tracking, and pricing. With digitized planograms, merchandising is dramatically improved as products are never hidden, disorganized, or unknowingly out-of-stock. Measure the performance of media buys in real time Traditionally, product brands have had limited visibility into the effectiveness of their advertising and merchandising and limited influence on consumers at the point-of-purchase. They’ll now be able to measure the performance and consumer response to their media buys in real-time. With instantaneous feedback, brands can rapidly test and refine their offerings. Unlike other digital outlets, Cooler Screens also provides product companies with a brand-safe marketing environment and 100% verified viewership. --8<---------------cut here---------------end--------------->8--- Ripeto: IMPROVE VISIBILITY WITH REAL-TIME ANALYTICS. https://www.coolerscreens.com/ecosystem --8<---------------cut here---------------start------------->8--- Trust and scale Our partners provide not only capabilities and confidence throughout the ecosystem but also immediate access to massive consumer audiences and a scale marketplace of offerings from the top consumer brands. With the help of our partners, we’re building the world’s largest in-store digital media and edge-computing platform at the point-of-sale. By the end of 2020, nearly 75 million consumers per month will experience Cooler Screens. --8<---------------cut here---------------end--------------->8--- https://www.coolerscreens.com/platform --8<---------------cut here---------------start------------->8--- Bringing the power of digital to brick-and-mortar The Cooler Screens technology platform was designed and built from the ground up to deliver on the company’s “CX” vision. It captures the power of the latest digital technology including IoT, cloud, artificial intelligence, and high-resolution displays to transform brick-and-mortar retail. Cooler Edge computing platform is the foundation for our proprietary Media, Marketplace, and Analytics applications. Cooler Media Our merchandising and advertising software powers captivating, immersive experiences for shoppers. Cooler Media combines the art of dynamic visual design and the power of AI technology. It gives retailers and brands the ability to define smart, in-context promotions, design digital planograms, and deliver flawless product displays and real-time pricing at the point-of-sale. With Cooler Media, retailers and brands can capitalize on the critical three-to-five seconds of consumer decision-making in store. Cooler Marketplace Our ad platform is where brands place advertising media and manage promotional campaigns. With intelligent targeting and precise placement, the right offering is delivered at the right time, in the right place, to the right customer. Cooler Marketplace supports the full advertising lifecycle including campaign management, A/B testing, analytics, yield management, RFP, and supply/demand optimization. Cooler Analytics Our proprietary analytics engine delivers unprecedented insights into customer behavior, promotion effectiveness, inventory, and compliance. Retailers and brands now understand patterns in real time, using advanced machine learning and big data analytics. --8<---------------cut here---------------end--------------->8--- Ripeto: TO THE RIGHT CUSTOMER. -- 380° (Giovanni Biscuolo public alter ego) «Noi, incompetenti come siamo, non abbiamo alcun titolo per suggerire alcunché» Disinformation flourishes because many people care deeply about injustice but very few check the facts. Ask me about <https://stallmansupport.org>.
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