> What about an one-off outreach effort?

Makes sense to me. As someone who (at least pretends to) care, I was very much 
unaware of RPKI before seeing discussion about it on NANOG and #ix.

That said, having recently done this with ARIN... they've got a long way to go 
before it's a simple process (like RIPE). Submitting numerous tickets over a 3 
day period doesn't strike me as particularly efficient. If outreach was done 
and widely taken up, I'd think ARIN's help desk will struggle to meet the 
demand. If this is the case and it's a multi-week process to get RPKI set up, 
it would be expected that people will give up part way through the process.

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