It was pointed out privately to me that I may have caused some confusion here with my variable substitution. $BB_provider was intended to be "BroadBand provider", *not* "BackBone provider", as some people have (understandably) misread it. So--to clarify, this was not meant as any type of characterization of backbone providers, but rather of broadband providers.
I hope this helps clear up any confusion. Thanks! Matt On Sun, Apr 27, 2014 at 11:44 AM, Matthew Petach <mpet...@netflight.com>wrote: > > > > On Thu, Apr 24, 2014 at 5:15 AM, Patrick W. Gilmore <patr...@ianai.net>wrote: > >> Anyone afraid what will happen when companies which have monopolies can >> charge content providers or guarantee packet loss? >> >> In a normal "free market", if two companies with a mutual consumer have a >> tiff, the consumer decides which to support. Where I live, I have one >> broadband provider. If they get upset with, say, a streaming provider, I >> cannot choose another BB company because I like the streaming company. I >> MUST pick another streaming company, as that is the only thing I can >> "choose". >> > > > [I speak only for myself here; any use of the word "we" > should be taken to represent only my sense of inclusion > with the rest of humanity, and not with any commercial > entity or organization. Any other characterization of the > following words is patently incorrect, and grounds for > possible actions, up to and including litigation. Please > don't be an ass, and quote me out of context, or as > representing something I'm not. Original post edited > slightly, with specific entity names replaced with > variables; you may do your own substitution back > into the variables as you feel appropriate. --MNP] > > > What if we turn the picture around slightly, and look > at it like the negotiations between broadcast networks > and cable companies? 2010's battle between Fox television > and cablevision comes to mind, where the content holder > blacked out access to their content for specific cable > companies unless they agree to pay the demanded fees. > > It would be interesting to have seen $content_CEO take a > hard line stance; it wouldn't be hard to send a BGP feed > to video streaming servers, and if the requestor's IP was > from a prefix seen behind AS$foo, put up a message > informing the subscriber that their access to $company's > content would cease on such-and-such a date, due > to $BB_provider's unwillingness to agree to increase > interconnect capacity, and that if subscribers wished > to continue to see $company's content, they should consider > switching to a different network provider. Basically, > follow the same model News Corp used against > Cablevision, Viacom used against Time Warner, > or Disney used against Cablevision. > > How long would $BB_provider be able to hold out against > the howls of its users, if there was a scrolling > banner across the top of the screen during their > favorite show, or favorite movie alerting them that > they would soon be unable to see that content > unless they switched to a different service provider? > > It's easy to forget that the sword can be swung both > ways. Right now, $BB_provider is swinging the sharp edge > at $content; but $content is not without its own influence in > the market, and could swing the sword the other way, > cutting back at $BB_provider. Yes, it comes at some great > risk to $content, in terms of potential customer loss; but > no great wins come without great risks (unless you > cheat, and use the government to get you a big win > at no risk--but none of us like that model). > > I think it's high time for content players to flex their > power, and push back on the eyeball networks that > attempt to use their customer base as hostages to > extract additional revenue from the content being > requested by their users. If the content providers > simply make it clearly visible to the end users that > they cannot watch the requested content on that > network, or that they can only watch in reduced > resolution from that network, it will have a two-fold > effect: a) traffic volume from the content provider > to the contentious network will be reduced, limiting > the need for the upgrades in the first place, and > b) customers of the provider will be informed of > their status as hostage cannon fodder on the > battlefield, allowing them to vote with their wallets. > One could potentially even insert suggestions > for alternate connectivity options they might > consider into the content feed, to help the > users vote with their wallets more easily. > Or, provide the phone number of the local > municipal office that granted the franchise > rights to the BB provider, along with instructions > on what to say when calling ("Hi--I'm a registered > voter in your district. If you'd like to get re-elected > next term, you need to repeal the cable franchise > agreement with broadband provider such-and-so, > as their monopolistic practices are hampering > my ability to freely choose what content I can > consume.") > > We're not powerless in this fight. We often take > a victim mindset, and look for some other entity > to rescue us; but that's not the right way to thrive. > Instead of thinking that we're weak, we're victims, > and can't protect ourselves, or that we need some > other big, strong entity to shelter and protect us, > we need to realize that we *are* strong. We *are* > capable of standing up and fighting back. We *do* > have power, and can say no to the bullies. > > They want us to feel we have no say in the matter, > that we cannot survive without protection. > > But they are wrong. > > We are strong. > We are capable. > We *can* fight back. > > For example, in Patrick's case (he being a Bostonian > still, I believe), the municipal cable office responsible > for the cable franchises in the city are handled by: > http://www.cityofboston.gov/contact/?id=35 > > > > >> >> How is this good for the consumer? How is this good for the market? >> >> -- >> TTFN, >> patrick >> >> >> http://m.washingtonpost.com/blogs/the-switch/wp/2014/04/23/the-fcc-is-planning-new-net-neutrality-rules-and-they-could-enshrine-pay-for-play/ >> >> >> Composed on a virtual keyboard, please forgive typos. >> >> >> > I don't think it's good for the consumer or the market; > but I also don't think it's just up to the government to > step in and try to protect the consumer and the market. > There's a lot we can do to shape the outcome, if we > just step up to the plate and make our voices (and our > wallets) heard. > > We are not victims. > > We *are* the market. > > Never forget; we have given them the power they > currently have. > And that means we can take it away again. > > It won't be easy. > > It won't be painless. > > But it *can* be done. > > Matt >