On Sat, Jun 8, 2013 at 3:08 AM, Brandon Butterworth <bran...@rd.bbc.co.uk> wrote: >> I was at an incentive auction discussion earlier in the week where it >> was suggested that the broadcasters see a rosy future with ATSC >> beaming to mobile, but there is still work to be done. > > They might wish, after many years there has been little take up of the > various systems created to do this (we've spent quite some time working > on the standards). Nobody wanted to pay for it to be in handsets, other > features were seen as more important uses of the space/power. > > The next try is LTE Broadcast > http://en.wikipedia.org/wiki/EMBMS >
Without going into painful detail on the policy, technology or economics, i really don't see EMBMS being widely deployed and successful Not to say some folks won't try to make pigs fly. Vendors make a lot of money at the "pigs flying" BU. I do imagine the invisible hand of tariffs guiding users to better use broadcast TV and Radio for live events. CB > brandon >
