Am 04.07.2009 um 22:59 schrieb Frank Bulk:
When the local power companies uses twitter, then maybe I'll
consider using
twitter for our customers.
well it seems popular
http://www.dell.com/twitter
dell made some money with it too
http://en.community.dell.com/blogs/direct2dell/archive/2009/06/11/delloutlet-surpasses-2-million-on-twitter.aspx
:-))
There's the temptation by some of companies to leverage the latest
technology to appear "cool" and "in tune" with customers, but by far
and
large, when something goes down customers either do no nothing,
wait, or
call in. I think the best use of everyone's time is to make sure
their call
center/support desk has the capability to post an announcement to
those that
call in. And then make sure something gets posted to the website.
SMS,
Facebook, and Twitter fall in line after all that.
Frank
-----Original Message-----
From: Roland Perry [mailto:li...@internetpolicyagency.com]
Sent: Saturday, July 04, 2009 10:38 AM
To: na...@merit.edu
Subject: Re: Using twitter as an outage notification
In article <h2ns2s$kc...@ger.gmane.org>, Chris Hills <c...@chaz6.com>
writes
That's the kind of "marketing-led" response I was hoping to hear.
But the UK National Rail system now uses Tweets to tell customers
about
disruptions on the trains, and several major UK government
departments
and news organisations use it for announcements and "Breaking News".
So has it become "respectable" yet?
When there are open-source equivalents available (e.g. Laconica,
OpenMicroBlogger - both of which incidentally are compatible since
they
are based upon the OMB spec), I do wonder why a commercial or
government entity would use a closed-source, non-domestic service.
That's fair comment, but how do you get your customers to install
quirky
niche solutions to what's a once-a-year problem?
They all seem pretty happy using a multitude of other "non-domestic"
solutions, which probably accounts for 99% of the stuff they have on
their PCs.
So "not sufficiently mature" we can get away with as an excuse, but
"Made in America" isn't going to put many people off :)
--
Roland Perry
--
Les enfants teribbles - research / deployment
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