On 6/22/24 23:15, Michael Thomas wrote:
not exactly this list's main focus, but i suspect that lots of people
here's day job is to move these bits around as fast as possible once
they are being streamed.
https://www.theverge.com/2024/6/22/24171581/netflix-bet-advanced-encoding-anne-aaron
It's quite impressive, what Anne and her team are doing.
As game-changing as it has been maintaining video quality at lower bit
rates across various platforms, I think there is a market for a bit
less-lossy VoD content now as more homes start to get stable FTTH
services in the 50Mbps range and up.
In particular, Disney+ have finally started releasing content in IMAX
Enhanced (which has a DTS:X audio stream).
I think there is also a market for a significantly less-lossy version of
Dolby Atmos that ships for VoD content, because what all VoD providers
are currently putting out is not really as immersive as what you would
get from a BD disc, or even streamed DTS:X content as part of IMAX
Enhanced.
I'd even be willing to pay an extra fee for the less-compressed version
of Dolby Atmos for VoD (in much the same way Netflix charges you extra
for their UHD/4K service). If you have the right a/v gear, the
difference is night & day.
Mark.
