<cynical consumer perspective>
I think it’s more in the hopes that previously irritated customers might not 
realize they’re once again dealing
with the same schmucks that pissed them off <n> years back. It helps keep then 
incoming churn of new
customers to replace the churn from other customers rage quitting.
</cynical consumer perspective>

Owen


> On Jan 19, 2022, at 10:20 , james.cut...@consultant.com wrote:
> 
> As in any other company, the Marketing Department has to find some activity 
> to prove their worth. 
> 
>> On Jan 19, 2022, at 1:05 PM, Phineas Walton <p...@phineas.io 
>> <mailto:p...@phineas.io>> wrote:
>> 
>> Why are all high-tier ISPs always in the market for rebranding?
> 

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