Imagine it's 2008 and your AP is pushing out 3 mbps. Customers are all happy. Suddenly, Netflix demands 10x what you're offering. Customers are not happy.
Customers don't understand. People don't understand. There are a million cogs in the machine and if the path of least resistance is to turn left, an ISP is going to turn left. Josh Luthman 24/7 Help Desk: 937-552-2340 Direct: 937-552-2343 1100 Wayne St Suite 1337 Troy, OH 45373 On Fri, Oct 1, 2021 at 10:19 AM Blake Hudson <bl...@ispn.net> wrote: > > > On 10/1/2021 8:48 AM, Sean Donelan wrote: > > South Korean Internet service provider SK Broadband has sued Netflix > > to pay for costs from increased network traffic and maintenance work > > because of a surge of viewers to the U.S. firm's content, an SK > > spokesperson said on Friday. > > [...] > > Last year, Netflix had brought its own lawsuit on whether it had any > > obligation to pay SK for network usage, arguing Netflix's duty ends > > with creating content and leaving it accessible. It said SK's expenses > > were incurred while fulfilling its contractual obligations to Internet > > users, and delivery in the Internet world is "free of charge as a > > principle", according to court documents. > > [...] > > > > > https://www.reuters.com/business/media-telecom/skorea-broadband-firm-sues-netflix-after-traffic-surge-squid-game-2021-10-01/ > > > > > > I'll never understand over how ISPs see content providers as the enemy > (or a rival). The content is why ISPs have customers. Don't get upset > when your customer uses the service that you sold them (in a way that is > precisely in accordance with the expected usage)! > > Netflix, as an example, has even been willing to bear most of the cost > with peering or bringing servers to ISPs to reduce the ISP's costs and > improve the ISP customer's experience. It's about time Netflix played > chicken with one of these ISPs and stopped offering service (or offered > limited service) to the ISPs that try to extort them and other content > providers: Sorry, your service provider does not believe in net > neutrality and has imposed limitations on your Netflix experience. For a > better Netflix experience, consider exploring one of these other nearby > internet providers: x, y, z. >
