On 2024-08-02 11:58, nigelverity wrote:
I take your point, but when an office suite is available for zero cost it
cannot fail to have the best price performance compared with a paid-for product
even if its functionality is actually dreadful.
a) Cost can be measured in several different ways:
* The down payment one makes;
* The cash price of the item;
* How much it costs to learn to use the item;
* How much it costs to use the item;
* The total price of the item (cash price + interest);
* The cost of fixing the item to meet one's specifications;
* The cost of maintaining the item so that it continues to meet one's
specifications;
* The lifetime cost of the item (cash price + interest + fixing it to
meet specifications + maintenance costs + training costs + usage costs.)
b) Competing on price is a money losing proposition.
Competing on value is a profit making proposition.
By focusing of free qua gratis, one is competing exclusively on price.
jonathon
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