On 11/12/20 5:58 PM, Telesto wrote:

>> My task is to put together a marketing plan which works, then the board
>> may decide in a different direction (IMHO, using the "community" label
>> would make the marketing plan uselss and would not allow to reach the
>> objective, which is the sustainability of the project).

> I not totally following. In which way would they community label hurt
> they marketing plan?

Because "community" would be meaningless outside the open source
community, as 99.9% of LibreOffice users - those outside the open source
community - would not understand or misunderstand the term, while inside
the open source community would represent the feature limited version of
an open core product, which does not correspond to reality.

In any case, the discussion is now focused in the right direction, to
find a positioning for LibreOffice - released by TDF - which is not the
same as that of LibreOffice released by ecosystem companies, and is easy
to understand for the users (not the community members).

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Italo Vignoli - LibreOffice Marketing & PR
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