Please no votes. I remember the mascot contest well. Am Di., 10. Nov. 2020 um 12:36 Uhr schrieb Italo Vignoli < [email protected]>:
> On 11/10/20 9:59 AM, Michael Weghorn wrote: > > > after thinking about the whole topic once again, I have to say that I > > wouldn't personally consider the approach to "exert some moral suasion" > > by putting a label that is more or less supposed to say "Either buy a > > LibreOffice Enterprise edition from an ecosystem company or don't use > > LibreOffice at all in your organization" an approach that I'd be happy > with. > > The label is just the starting point for a communication strategy. Of > course, there are other elements which have to be included, in term of > messages and in term of commercial offerings. > > > I think that a more wide-spread use of LibreOffice (in whatever edition) > > will in the end also result in more companies looking for (and being > > willing to pay for) professional support of some kind. And IMHO, many > > companies have needs for professional support besides the fact that > > there is no "annoying label". > > If we were referring to a competitive market (a market where there is an > even competition between players), I would agree, but we are in a market > where there are two players - Microsoft and Google - with advantages on > other players which are based on other factors: > > 1. The near monopoly situation - in the year 2000 Microsoft Office > reached a 96% market share in the office suite market, which is still > leveraging after 20 years - reached by a single player thanks to the > "silent approval" of worldwide governments > > 2. The uneven situation, in term of available money and reach (Microsoft > and Google are two of the GAFAMs), in a market where money and reach are > key factors (Microsoft is still investing billion of dollars in the > office suite market) > > 3. The incredible amount of user data owned by Microsoft and Google > (thanks to the "vocal encouragement" of the US government), which offers > insights on marketing and sales activities which are not available to > other players > > The list could be longer - as there are certification programs, channel > support programs, economic incentives or discounts, and other commercial > strategies and tools, which are expensive to set and manage - and other > form of pressure based on the enforcement of the license, plus heavy > investments in lobby activities (billions of dollars). > > So, increasing LibreOffice market share is a difficult exercise, also > because we are talking about a commodity, where the power of advertising > and communications is higher than in value added markets. Anyway, labels > will not impact on generic marketing activities targeted at increasing > LibreOffice market share. > > > 2) In my opinion, it has the potential to discourage several kinds of > > contributions to LibreOffice by more or less advertising buying a > > licensed enterprise version as the "only valid way" to use LibreOffice > > inside an organization. While I believe that this may be the right > > approach for many organizations, it excludes other kinds of > > contributions that we should IMHO encourage, like e.g.: > > On the contrary, the objective is to increase the different support > options by enterprises, the largest one being the purchase of a desktop > license providing added value vs the "free" version (Microsoft and > Google are selling subscriptions to services, where support is not even > mentioned as the "product is perfect as it is", which is what users do > believe, because this is what they are told). > > > Given that, and that "No label is not an option" (which would have been > > the preferred option otherwise), I'd still be for something rather > > neutral like "TDF Edition" (which still gives a hint that there are > > other editions available as well, in particular when mentioned > > explicitly at an appropriate place), but could live with "Standard > > Edition", too (or another similar label, but "Basic" doesn't sound good > > to me). > > No label is not an option, because if we do not have a label for the > version provided by TDF we will never have a label for the enterprise > version, and it will be impossible to have a coordinated communication > strategy (and is not difficult to foresee which will be the long term > result of this situation). > > -- > Italo Vignoli - LibreOffice Marketing & PR > mobile/signal +39.348.5653829 - email [email protected] > hangout/jabber [email protected] - skype italovignoli > GPG Key ID - 0xAAB8D5C0 > DB75 1534 3FD0 EA5F 56B5 FDA6 DE82 934C AAB8 D5C0 > > -- > To unsubscribe e-mail to: [email protected] > Problems? > https://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ > Posting guidelines + more: https://wiki.documentfoundation.org/Netiquette > List archive: https://listarchives.libreoffice.org/global/marketing/ > Privacy Policy: https://www.documentfoundation.org/privacy > -- To unsubscribe e-mail to: [email protected] Problems? https://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ Posting guidelines + more: https://wiki.documentfoundation.org/Netiquette List archive: https://listarchives.libreoffice.org/global/marketing/ Privacy Policy: https://www.documentfoundation.org/privacy
