Hello Marc, Christian, "Marc Paré" <[email protected]> a écrit : >Hi Christian, > >Le 19/02/14 07:25 PM, Christian Lohmaier a écrit : >> And my comment to Klaus-Jürgen's remark that you need to follow the >> branding guidelines: I don't believe that the 2013 logo was against >> those guidelines, after all they state: >> >> "Logos that don't represent the LibreOffice software or the Document >> Foundation, but are related to it in some way, may use the >LibreOffice >> symbol to show the relationship they have to it without adhering to >> the above guidelines." >> >> and also the example for the 10th anniversary is quite different from >> the normal LibreOffice logo. >> >> After all the event represents the community, not just the software, >> so creative freedom is very welcome. >> >> But I also agree that the Milan logo (as seen on >> http://conference.libreoffice.org/2013/en ) doesn't pick up the >> distinct design elements at all. >> >> >> >> BTW: also feel free to play with the motif >> https://wiki.documentfoundation.org/Design/Motif , the triangle >> arrangement/patterns - those are used in documents (presentation >> templates, letter-heads,...) - and of course can also be used in >> logos. >> >> >> ciao >> Christian > >I am more in favour of KJ's comments. IMO we still need to have a >consistent brand strategy to follow. The 2013 did obviously stray quite > >a ways from this. Also our 10 year anniversary banner was worked on >when >our branding strategy was still in infancy and we were in the middle of > >trying to bridge the connection from our previous life under our older >name and now our newer name. > >I still think we need to follow branding strategy as we are really not >well known enough in different sections of the globe. > >Yes, adding the motif would be nice. It seems to have been missed in >some of our branding artwork. It also helps with our brand recognition >even if it is still not really necessary.
+1. Branding consistency works like repetition for pedagogy. We can afford to be more liberal only when our brand is well known. And yet most of the changes should convey a nuance of sorts. Best, Charles. > >Cheers, > >Marc -- Envoyé de mon téléphone avec Kaiten Mail. Excusez la brièveté. -- To unsubscribe e-mail to: [email protected] Problems? http://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette List archive: http://listarchives.libreoffice.org/global/marketing/ All messages sent to this list will be publicly archived and cannot be deleted
