On 29/06/2013, at 4:28, Marc Paré <[email protected]> wrote: > It also shows that we care of whom we are writing about, as it's in a format > that is usually seen as an official marketing document that was put together > with thought. Printing a page out (yes I saw Jean's note on printing out a > page with details), to me, shows that is was thrown together really quickly, > a brochure needs a little more care and gives a little move added value than > a page.
Many people, including me and a lot of geeks I know, view "official marketing documents" with suspicion, assuming they will likely be full of hype and empty words, with little factual content of interest. For some people, a simple fact sheet is much more likely to be read. --Jean > As for whether they read it or not, if we make a good show of it, they will > read it. I would think that we would have more problems with the casual > reader reading through our General and also our Community brochures would be > the one that we would worry about; the information is less specific and a > casual reader may just become disinterested as they may not see anything of > interest that catches their eyes. > > Brochures aimed to specific groups will have less of a problem with > disinterest, and will have more specific and to the point information for > that particular group. They should be more factual, to the point, more > bulleted and definitely less of marketing hype. > > IMO, once we have brochures set up for all of the different types of groups, > it will be easier for us to update the information in them as we move along > our community growth. Plus, the nl groups will also have some marketing > materials they can work with and translate. > > Cheers, > > Marc > -- To unsubscribe e-mail to: [email protected] Problems? http://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette List archive: http://listarchives.libreoffice.org/global/marketing/ All messages sent to this list will be publicly archived and cannot be deleted
