> On Feb 23, 2024, at 4:59 PM, John Levine via mailop <mailop@mailop.org> wrote: > > 'd leave the links in the bodies for now. A lot of mail programs give > you a way to use the ones in the header, but some major ones like > Outlook still don't.
Not to mention that Federal law requires a one-step unsubscribe method. As I often seem to get challenged on this, here is the text of the law: "§ 316.5 Prohibition on charging a fee or imposing other requirements on recipients who wish to opt out. Neither a sender nor any person acting on behalf of a sender may require that any recipient pay any fee, provide any information other than the recipient’s electronic mail address and opt-out preferences, or take any other steps except sending a reply electronic mail message or visiting a single Internet Web page, in order to: (a) Use a return electronic mail address or other Internet-based mechanism, required by 15 U.S.C. 7704(a)(3), to submit a request not to receive future commercial electronic mail messages from a sender; or (b) Have such a request honored as required by 15 U.S.C. 7704(a)(3)(B) and (a)(4)." You can read more about it, in plain English, here: https://www.isipp.com/a-one-step-unsubscribe-is-required-by-federal-law/ Anne --- Anne P. Mitchell, Esq. Email Law & Policy Attorney CEO Institute for Social Internet Public Policy (ISIPP) Author: Section 6 of the CAN-SPAM Act of 2003 (the Federal email marketing law) Creator of the term 'deliverability' and founder of the deliverability industry Author: The Email Deliverability Handbook Board of Directors, Denver Internet Exchange Dean Emeritus, Cyberlaw & Cybersecurity, Lincoln Law School Prof. Emeritus, Lincoln Law School Chair Emeritus, Asilomar Microcomputer Workshop Counsel Emeritus, eMail Abuse Prevention System (MAPS) _______________________________________________ mailop mailing list mailop@mailop.org https://list.mailop.org/listinfo/mailop
