> On 9 Feb 2023, at 09:21, Gellner, Oliver via mailop <mailop@mailop.org> wrote: > > On 2023-02-08 22:51, Support 3Hound via mailop wrote: > >> Note that especially on some providers, most user "feel" the reporting as a >> sort of "fast unsubscribe"... > > Just as a side note: In my experience the spam report button is not only used > as a sort of fast unsubscribe, but also as a replacement for the delete > button. We have countless examples of back-and-forth conversations of > hand-written messages between friends or relatives which then end up in a > FBL. In those cases it is obvious that the reporters do not want to not > receive any more messages of the other party, but more probably thought "I > have read this email, it can be removed now from my inbox". Who cares whether > its moved into the recycle bin, the spam folder or some other place.
This is why complaints is such a noisy metric to use and why many compliance teams work on the total volume of complaints rather than working each one individually. We know that some of the mail reported as spam isn’t actually actionable by the hosting company. This is actually true for the non-FBL complaints as well, although those are usually sent by more experienced folks. But, sometimes, it’s just not sensible to turn off a customer based on one or two complaints. > Of course with newsletter or other automated messages you cannot tell whether > the reporter wanted to actually mark this email as spam or just wanted to > delete it, so you end up unsubscribing them. And adding the number to reporting so you can identify if this is simply a one off or if your customer is behaving badly. laura -- The Delivery Experts Laura Atkins Word to the Wise la...@wordtothewise.com Email Delivery Blog: http://wordtothewise.com/blog
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