On Thu, Aug 11, 2022 at 4:09 PM Ángel via mailop <[email protected]> wrote:

> On 2022-08-11 at 10:55 +0000, Gellner, Oliver wrote:
> > In other MUAs they display like normal emails, Id expect that Googles
> > dynamic emails behave the same way.
>
> They seem to be a text/x-amp-html, and require a text/html or
> text/plain fallback, so other clients would simply use the fallback.
> At least the design seems robust, enforcing that this new standard is s
> trictly followed.
>
> Like Tobias, I also found about them really recently. I am not really
> convinced about them so far. Not the way Google implemented them, but
> the underlying concept.
> I understand why an email that is kept up-to-date can be thought to
> make sense in some cases, but a "dynamic email" breaks the concept of
> an email that we have been using for the last fifty years.
>
> An email archive used to be similar to an archived physical letter in
> that it is immutable. You could go back and read the same content you
> viewed a few days ago. With this, you could find it now contains
> something different. Even two people receiving the same email could get
> shown different content.
>
> This was already possible to some extent by using external images, but
> only as a subproduct.
>
> This attempt is a big change on the basics of email, and only time will
> tell us if it changes things radically, or ends up discarded.
>

I think a lot of email consumers these days are confused by the non-static
nature
of email.  They see something new in their inbox and expect that it's
actually "recent"
or "current", when in reality it was sent some time in the past which may
be days or weeks.

In that sense, updating the information in the email to be current has some
utility... even if
most of the cases I can think of may be just as easily be served by say an
"expires" header
or something.

One can imagine a "deal" email that has now expired, or a time limited
password reset email.

The most common one I see (which I assume is amp but maybe is more specific
google internal)
is the email notifications for comment threads in google docs, which show
the latest comments and not
just the individual one.  Frankly, since you get one for each comment, and
then they're updated to all
show the full list, it seems weird, but I can see that it maybe helps
sometimes.

Will dynamic email be useful in the long term or a dead end?  I don't know.

Brandon
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