>> We've got a client with emails going directly to the SPAM folder to his
>> clients and his own account at Yahoo. The SPF / DKIM / DMARC records
>> have all been configured as of a few months ago, but this seems to have
>> just come up.
>> The customer has a Yahoo account himself, and tested a message to it
>> that went directly to Spam, but the headers show that all checks are
>> passing.
>
> Sending authenticated emails doesn't guarantee to be put into the Inbox. 
> Sending relevant mails people want does.
>
> So yes, having your users say they want that mail by marking it as not spam 
> actually helps.

Yep, it's all about deliverability success through having a good
sender reputation. If you're not sure what that means or how to fix
it, hire somebody like Karen Balle to guide you -
https://directdeliverability.com/

Cheers,
Al Iverson

-- 
Al Iverson // Wombatmail // Chicago
Song a day! https://www.wombatmail.com
Deliverability! https://spamresource.com
And DNS Tools too! https://xnnd.com

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