I did intend to send it to the whole list. "Spamspeak" makes it sound so clandestine. So Orwellian. Like there is some > subversive element on the list trying to turn the tides and normalize spam. > Sounds spooky. Sounds provocative. Let's run with this. > *Rolls eyes*
But yes, I was poking fun at the use of the term spamspeak. The allusion to 1984's newspeak or doublespeak is silly. People who say "double opt in" instead of "confirmed opt in" aren't doing so in some attempt to make the ugly truth about spam more palatable. People who say "cold outreach" or "cold campaign" without realizing what they actually mean is "unsolicited commercial email" or "spam" aren't trying to manipulate the general public into thinking it is something that it isn't, its just a different world with different jargon. Using the term Spamspeak suggests there is some kind of intentional effort to mislead people. It is euphemistic, sure. But not all use of euphemism is some deliberate attempt at misleading someone. If alluding to 1984 in the context of permission based email isn't a little funny to you, then I apologize for my remarks. Luke On Sat, Aug 24, 2019 at 11:27 PM Rob McEwen via mailop <mailop@mailop.org> wrote: > On 8/23/2019 4:03 PM, Rob McEwen wrote: > > But if you want some REAL "spamspeak" you wouldn't believe how often I've > heard marketers recently talk about their "cold email campaigns" with no > shame. I then did an informal survey to a couple of high-quality marketing > discussion forums - to see what exactly THEY think "cold email campaign" > means - here is what happened: > > > https://www.linkedin.com/posts/invaluement_i-did-an-informal-poll-that-i-posted-on-two-activity-6570622686714712064-9IJH > > > Someone made fun of my comment above and said they "rolled their eyes" at > it - in an email sent off-list to me, that I think they meant to send to > the list. But I don't think they understood my point, due to possibly them > not understanding the phrase "cold audiences"? (that is often used in > modern day digital marketing) > > The phrases "cold audiences" and "warm audiences" are absolutely 100% > whitehat (and IMPORTANT!) marketing terms that refer to paid ads which are > not spam. (just like paid TV commercials are not spam). These are terms > that didn't become greatly known until the past several years, so many > people outside of the marketing space are not familiar with these terms. > Therefore, someone talking about their "cold email campaign" - is > potentially trying to piggy back on the legitimacy of "cold audiences", > except they're referring to mail-sending, not paid-ads. They're trying to > ignore that distinction, and all that it implies, and make their > spam-sending SEEM legit, since displaying paid ads to "cold audiences" is > legit and not spamming. But that is NOT true for a "cold email campaign", > even though they both share the word "cold". So that is why the phrase > "cold email campaign" *is* an excellent example of "spamspeak". > > -- > Rob McEwenhttps://www.invaluement.com > > > _______________________________________________ > mailop mailing list > mailop@mailop.org > https://chilli.nosignal.org/cgi-bin/mailman/listinfo/mailop >
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