Hi all,
TLDR at the bottom. Let's Engage took over the running of uniformbenefits.com in March last year and we set about sending out our member's emails from sender newslet...@uniformbenefits.com <mailto:newslet...@uniformbenefits.com> off the domain enews.letsengage.com on IP 213.32.179.122 and came a cropper straight away despite following our ESP's advice (SendinBlue) and other best practices on warming up the IP. We slowed this back but had massive issues getting over 100 emails in a send to Microsoft. I think this is due to the high% of Microsoft users and the fact that rate limiting is limited with Send In Blue. We have 592k members subscribed to the campaign of which 40% use a Microsoft account, 24% Gmail and 15% Yahoo (Mainly yahoo.co.uk). We would love to send out a mixed text/image based email but as soon as we introduce text to the email our deliverability drops off a cliff (especially with yahoo.co.uk). We take on new members at between 4-6k a week and they get a welcome email program sent transactionally from supp...@uniformbenefits.com <mailto:supp...@uniformbenefits.com> on domain enews-letsengage.co.uk from IP 77.32.129.240 and this seems to deliver quite nicely with decent OPR and CTR metrics with all ESP except Gmail. The problem comes when we move them to the newsletter program off the first IP and we see either email being blocked, not delivered or not added to the inbox. Even some users (those kind enough to contact us) report that they can't move them from spam to the inbox. We have tried small newsletter sends from this IP and not seen good deliverability. Looking at best practice we saw that we really should be sending from our website domain (uniformbenefits.com) and not a separate domain which is associated with our company name (Let's Engage limited). We have purchased and configured another domain and left it for a while before setting up sender ne...@uniformbenefits.com <mailto:ne...@uniformbenefits.com> on IP 77.32.146.243 and sent out a single email as a test to my gmail address which gave me a message along the lines of ' this email has been delivered to spam due to the poor rep of domain'. I've since left that IP while we work out our next steps. I know the previous website management company were sending out email from this domain and this may be why it has a history that we cannot shake off despite them stopping in February last year. I'm throwing myself on the ground in front of you hoping for some help. I've lurked here for a few months as advised by the person who introduced me to this mailing list. And picked up many excellent pieces of advice which we have put in place. We work hard to provide this service for our members and to not be able to provide a service to 65-80% of our members is deeply upsetting. I did get through to a level 3 tech at Microsoft on one ticket who asked for a report on what we were delivering, our mailing practices and the volumes we aimed to send and when. I provided this but did not get a reply as was unable to get back to a person again that could help. I totally understand with the volume of spam that is sent why inboxing is a dark art TLDR: Can anyone from Yahoo, Microsoft or Gmail (or anyone else with sage advice) contact me to help in any way even if it's just to provide advice that will take a while to work through rather than being a magic bullet. Thanks in advance to anyone able to help Mark Mark Lunn Co-Founder & Director - Let's Engage Limited A: The Storey, Meeting House Lane, Lancaster, LA1 1TH M: <tel:07834595754> 07834 595754 E: <mailto:m...@letsengage.co.uk> m...@letsengage.co.uk W: <http://www.letsengage.co.uk/> www.letsengage.co.uk --- This email has been checked for viruses by AVG. https://www.avg.com
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