> On Apr 30, 2018, at 9:40 AM, Ken O'Driscoll via mailop <mailop@mailop.org> 
> wrote:
> 
> Hi Rob,
> 
> On Mon, 2018-04-30 at 09:35 -0600, Rob Nagler wrote:
>> Is there a way to "pre-register" IPs in preparation for a data center
>> move? There's been some discussion this list, but I didn't get a sense of
>> a definitive answer. 
> 
> Not really. There's no definitive central source for recording sending
> reputation, it's a very dispersed ecosystem and not all of it's publicly
> available either.
> 
> [...snip...]
>> We have started to go to Google, MS SNDS, etc. Is that the best that we
>> can do?
> 
> Also make sure that
>   1. when you do the cut-over you warm-up any IPs that are going to be
>      sending more than a few mails per day,
>   2. your list hygiene is exemplary - moving to new IPs can magnify existing
>      issues,  
>   3. you remember to update your reverse DNS entries on the new range and
>   4. you try and avoid sending from old and new simultaneously on the same
>      domain as there's a remote possibility you'll get incorrectly flagged as
>      a "snowshoe" spammer - i.e. one who tries to spread their reputation
>      over multiple ranges.

(4) is probably unavoidable while ramping up traffic on the new pool, and I 
doubt
it'd be a problem.

Also that you're sending DKIM signed mail for long enough to matter from
the old IP addresses and you take the same signatures (even, *ew*, the
same selectors) to the new ones.

It might even be worth doing a bit of DMARC p=none to make sure
your authentication is as universal as you think.

> We could go to a reputation service, but this seems overkill as we aren't
> an ESB, just ordinary (small) email lists and aliases with a few monthly
> mass mailing (<10K lists).

With that little traffic it's possible that you're not big enough to have much
of a reputation most places, so it may not be much of an actual issue.

Cheers,
  Steve


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