Hi ​Torsten​,

We also observed increase in overall IPR ( Inbox Placement Ratio ) at Gmail
since 15th Aug. where we didn't see much improvement in overall Open rate.
Few brands from E-commerce sector has improved Open rate but same time we
seen increase in SPAM Rate at Gmail Postmaster for selected Brands. It
could be because of few users started getting mails in Inbox which used to
land in Spam box.

Also, on same page we observed that few brands who had stable IPR in past
started inbox delivery issues post 24th Aug. even after Gmail Postmaster
shows everything is in high reputation... Not sure it could be false
positive or something else.. Does anyone observed the same ?

--Vaibhav


On Fri, Aug 25, 2017 at 4:30 PM, <mailop-requ...@mailop.org> wrote:

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>    1. Re: Gmail Metrics Change (Torsten Reinert)
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> Message: 1
> Date: Thu, 24 Aug 2017 10:17:06 -0700
> From: Torsten Reinert <tors...@groupon.com>
> To: Andrew Barrett <andrew.barr...@gmail.com>
> Cc: mailop@mailop.org
> Subject: Re: [mailop] Gmail Metrics Change
> Message-ID:
>         <CA+10yMzYoL526og-7YixKBUhgxWyg_=E+cdqnZqqs7JXjCzpjA@mail.gmail.
> com>
> Content-Type: text/plain; charset="utf-8"
>
> Hey Andrew, under normal circumstances I would agree. However, it seems odd
> that this happens across domains, datacenters, IP ranges at the same time
> w/o email program changes. It was also confirmed to be happening for other
> senders/clients at a large ESP off-list.
>
>
> On Wed, Aug 23, 2017 at 3:38 PM, Andrew Barrett <andrew.barr...@gmail.com>
> wrote:
>
> > Sounds like you made it out of the spam folder. No one marks mail as spam
> > or unsubscribes from mail that gets delivered to the spam folder.
> >
> > On Aug 23, 2017 12:03 PM, "Torsten Reinert via mailop" <
> mailop@mailop.org>
> > wrote:
> >
> >> Hi all,
> >>
> >> We are experiencing a shift in various Gmail metrics since August 16
> >> globally.
> >>
> >> Open rates have increased but so did list-unsubscribes and spam rates.
> >> Which overall would indicate higher exposure while audience and volume
> >> remains stable.
> >>
> >> Has anyone else seen similar behavior or knows of any feature deploys
> for
> >> Gmail (Desktop or Mobile App) internationally? North America is least
> >> affected.
> >>
> >>
> >> ​Thanks,
> >> ​Torsten​
> >>
> >> ____________________________
> >>
> >> *Torsten Reinert*
> >>
> >> Global Deliverability Manager
> >>
> >>
> >> Email: tors...@groupon.com
> >>
> >> Groupon Inc. | www.groupon.com
> >>
> >>
> >>
> >> _______________________________________________
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> >>
>
>
> --
>
> ____________________________
>
> *Torsten Reinert*
>
> Global Deliverability Manager
>
>
> Email: tors...@groupon.com
>
> Groupon Inc. | www.groupon.com
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