I really don't think we have explicit rules to catch A/B testing type campaigns. OTOH, if our system thinks either of them is spam, that will taint the other one as well if the rate of manual marking is high enough and there are enough features in common.
Brandon On Wed, Dec 14, 2016 at 10:32 AM, Tim Starr <timstar...@gmail.com> wrote: > Yes, I have one client who refuses to do any A/B campaigns because of the > negative impact at Gmail when he does so. Gmail seems to interpret such > things as attempts to circumvent filtering and penalize accordingly. > However, the effect may not be that great if all else is equal, as I have > tons of other clients who do A/B tests without noticing any such impact. > So, either they are not as aware, or the effect is not that widespread or > consistent. > > -Tim > > On Tue, Dec 13, 2016 at 5:26 AM, Marco Franceschetti via mailop < > mailop@mailop.org> wrote: > >> Hi >> >> I am writing from ContactLab's Deliverability Team. One of our client has >> introduced multivariate testing on subject lines in the last 3 months. >> Gmail's inbox is since then more and more difficult to reach. >> >> I am not aware of all the methodological details... >> The multivariate tests are performed only on a variable portion of the >> list, from 10% up to 40% in recent sends, and not on all campaigns. >> >> Gmail's Postmaster tool shows that Domain and IP Reputation are generally >> decreasing in the last 3 months, after being almost stable for around 1 >> year. >> Inbox Placement on Mailbox Monitor in Gmail is also getting more and more >> problematic. >> >> The multivariate tested subject lines are supposed to be more intriguing: >> they have introduced capital letters, special characters and symbols. >> Some examples: >> >> 🎉 WOW 🎉 We've chosen [...] >> ❯❯ Oh... Look ❯❯ You've just discovered [...] >> ✔ We've Picked You For Extraordinary Deals >> >> Apparently, nothing changed (i.e. unsub or complaint rate...) but: >> - the introduction of multivariate testing and >> - the new approach in the subject line's "style" in part the campaigns. >> >> So, my question is: anyone has noticed if multivariate testing per se can >> have a negative impact on Gmail's filters? >> Or, could the new style approach be to blame? >> Or both? >> >> Regards, Marco >> >> Marco Franceschetti >> Head of Deliverability | ContactLab >> M. +39 331 1717 978 | T. +39 0228311887 >> marco.francesche...@contactlab.com >> >> Via Natale Battaglia, 12 | Milano >> contactlab.com/it >> >> _______________________________________________ >> mailop mailing list >> mailop@mailop.org >> https://chilli.nosignal.org/cgi-bin/mailman/listinfo/mailop >> > > > _______________________________________________ > mailop mailing list > mailop@mailop.org > https://chilli.nosignal.org/cgi-bin/mailman/listinfo/mailop > >
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