Putting "Other Peoples' Links" in your mass mailings ... can be the road to 
ruin, especially if one of them winds up in a RHSBL like SURBL, URIBL, DBL, etc.

My Advice ... is to have a locked down (ie. only *YOU* can add entries to it) 
redirector at your own domain for such like, but whatever you do, do *NOT* do 
something like

[ A HREF="myredir.mydomain.com" ] facebook [ / A ]

Call it, "Our Facebook Page, or something. Just don't say it's one thing and 
have it point somewhere else, *especially* if it's a major brand site.

Aloha,
Michael.
--
Michael J Wise | Microsoft | Spam Analysis | "Your Spam Specimen Has Been 
Processed." | Got the Junk Mail Reporting 
Tool<http://www.microsoft.com/en-us/download/details.aspx?id=18275> ?

From: mailop [mailto:mailop-boun...@mailop.org] On Behalf Of Laura Atkins
Sent: Monday, July 6, 2015 1:09 PM
To: John Little <john.lit...@livingsocial.com>
Cc: mailop@mailop.org
Subject: Re: [mailop] live.com bulking


On Jul 6, 2015, at 12:14 PM, John Little 
<john.lit...@livingsocial.com<mailto:john.lit...@livingsocial.com>> wrote:


Hi,

I hope someone can shed some light on this.  We've recently, per Return Path 
data, had some IP addresses start bulking at Hotmail.  This has been off and on 
for the last 12 weeks or so - mostly on.

We've cleaned our list several times, inspected our email, kept the unknown 
user rates low yet this still seems to persist.  I'm running out of things to 
do, check and change etc.  Nothing seems to help.  It's always the same IP 
addresses.  The biggest problem, per RP data, seems to be message filtered.  
Our complaint rates both at RP and SNDS are low as are spam trap hits.

The recipients these IP addresses send to are middle of the road, definitely 
not unengaged users but not the absolute most engaged that we have either.  Yet 
neither of the other 2 sets (known as engaged and unengaged) of IP addresses 
exhibit this problem.

My 2nd question surrounding all of this is how do I know what region is having 
the bulking?  Including the U.S. we have 6 global regions where we market.

Anyone have any ideas what I can check or what I'm missing?

You will always see low/no complaints if you're bulking, so it's not really a 
decent data point for troubleshooting.

For bulking I always start at content and work my way back. What links and 
domains are you mentioning in the email? Where do your links go? What happens 
if you send a test message with no links?

Is the content the same across all the IPs?

Have you filled out the form 
(https://support.microsoft.com/en-us/getsupport?oaspworkflow=start_1.0.0.0&wfname=capsub&productkey=edfsmsbl3&locale=en-us&ccsid=635718080227015235<https://na01.safelinks.protection.outlook.com/?url=https%3a%2f%2fsupport.microsoft.com%2fen-us%2fgetsupport%3foaspworkflow%3dstart_1.0.0.0%26wfname%3dcapsub%26productkey%3dedfsmsbl3%26locale%3den-us%26ccsid%3d635718080227015235&data=01%7c01%7cmichael.wise%40microsoft.com%7c1153ab97445d42289aca08d2863f8eef%7c72f988bf86f141af91ab2d7cd011db47%7c1&sdata=sTjd4h9ELVltxv4GcyzKf9O417splTOCrFs3%2fdLRSyw%3d>)
 and asked for mitigation? (note: the captcha is continually broken on that 
page and you may need to refresh and try again multiple times. Some people have 
reported that if they refresh the captcha before submission it works more often 
than not).

laura

--
Having an Email Crisis?  800 823-9674

Laura Atkins
Word to the Wise
la...@wordtothewise.com<mailto:la...@wordtothewise.com>
(650) 437-0741

Email Delivery Blog: 
http://wordtothewise.com/blog<https://na01.safelinks.protection.outlook.com/?url=http%3a%2f%2fwordtothewise.com%2fblog&data=01%7c01%7cmichael.wise%40microsoft.com%7c1153ab97445d42289aca08d2863f8eef%7c72f988bf86f141af91ab2d7cd011db47%7c1&sdata=GfGGPKOWzuza%2fpRPN7s%2bTWFZunl5A%2bqB6OcGtJ%2bmNos%3d>




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