I have a vague recollection of Jobs talking about how they don't do user
testing because users don't know what they want until [Apple] shows it
to them. That must be a difficult space to navigate as you're pretty
much guessing what a user might want if they knew it existed. It also
means this sort of leap for consumers that's hard to explain to people
outside the 'club'. If you just did checklists and features you might
(and people often do) that there is no difference between a Mac or an
iPhone and their contemporaries in the market, but there is something
different that is just subtle. Like trying to explain how something good
tastes to somebody who has never tried it. Ahh, turned these up from
Job's biography with some googling:
At a 1982 planning retreat, someone on the Mac team, "thought they
should do some market research to see what customers wanted. 'No,'
[Jobs] replied, 'because customers don't know what they want until we've
shown them.'"
"On the day he unveiled the Macintosh, a reporter from Popular Science
asked Jobs what type of market research he had done. Jobs responded by
scoffing, 'Did Alexander Graham Bell do any market research before he
invented the phone?'"
Jobs: "Some people say, 'Give customers what they want.' But that's not
my approach. Our job is to figure out what they're going to want before
they do. I think Henry Ford once said, 'If I'd asked customers what they
wanted, they would have told me, "A faster horse!"' People don't know
what they want until you show it to them. That's why I never rely on
market research. Our task is to read things that are not yet on the page."
CB
On 6/28/13 8:46 AM, Eugenia Firth wrote:
Hi guys
When I started out thinking about an accessible phone, I never dreamed
that I would get a device that would have a GPS like BlindSquare on it
and that I could get a restaurant menu on it with a braille display. I
never dreamed of a program where I could take pictures of an item in
my refrigerator or a can in my cabinet and find out what the thing
was. When people talked about the camera, I remember thinking "Well,
who cares!" I remember Johnathan you doing a podcast or some kind of
presentation for Freedom Scientific talking about braille displays
with an iPhone and I was sitting there thinking about what a stupid
idea this was to have a braille display hooked up to a phone of all
things. I remember saying to myself: "Why would anybody want music,
email, etc. on a phone of all things?" Of course, guess what I have on
my iPhone these days! I just plain flat didn't get it what things I
could do with an iPhone. I kept thinking of it as a phone instead of a
little bitty computer with the ability to make phone calls. I have a
blind friend who has decided she will an iPhone eventually, but she
doesn't get yet either. She keeps saying to me: "Well, I can do all
that right now." I guess she won't get it either until she gets one
herself. She would love BlindSquare, but she doesn't know it yet. It's
a case of finding out you wanted something you didn't know you wanted
until you got it.
Regards,
Gigi
On Jun 27, 2013, at 5:51 PM, Kerri <shalo...@shaw.ca
<mailto:shalo...@shaw.ca>> wrote:
*grin, seriously addicted grin.
On 2013-06-27, at 2:13 PM, Chenelle Hancock
<filmchenelle1...@gmail.com <mailto:filmchenelle1...@gmail.com>> wrote:
Hello everyone,
I have been an apple I Phone user Since October 31, 209. When I
first purchased my very first I Phone 3. g s. I had never texted
anyone that I knew with a smart phone. I didn't have the proper
access to a smart phone where I could text, send email or instant
messages let alone download music and video content. Without
having sighted assistancevery. So when I had my brand new I phone
inside of my hands. I was so elated with joy I did not know what
to do with myself at first.
Now I cannot ever see myself with out one. Now I not only have an
I phone 4. s. But I have a makdck book pro and a time capsule
along with an I pad mini and and finally I have a Apple TV. That
Is how invested in all things apple that I am at the moment.
For the record I will never go back to the Windows operating system
ever again as long as I live.
Sincerely, Chenelle
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