I certainly can't imagine having adds inserted into the Os, and don't see Apple doingsomething that crazy. On Nov 18, 2009, at 6:12 AM, Chris Hofstader wrote:
> Hi, > > I have two thoughts about inserting ads into the OS and both are bad. > > First, those of us who use VoiceOver do not need any distracting other sounds > that are not the result of an action we had taken or (like the tone when an > email arrives) we expect to happen. > > Second, some times we need to get some bit of information off of a computer > in a real hurry and waiting for Ford to show us its latest underpowered > version of the once classic Mustang would be incredibly frustrating. > > I suppose the only possible positive is that Apple could create two classes > of Macintosh: a full priced MacBook Pro for $1199 or one locked down with ads > for $599 giving a slightly crippled solution to people who want to save some > money. > > The "already paid for it" argument lacks real substance as I already paid for > our LED television but I still have to watch commercials even though I paid > my cable bill and for my Bose home entertainment system, etc. No matter how > much hardware I slap onto our system, I still hear commercials. > > cdh > On Nov 17, 2009, at 5:47 PM, Brent Harding wrote: > >> I don't get what Apple would want this in MacOSX for anyways. If we are >> paying for it, it should be ad free. I'd hate to think too, if you did >> streaming to a shoutcast server, they could insert audio into that, which >> one may not want to happen. >> >> ----- Original Message ----- >> From: "Karen Lewellen" <klewel...@shellworld.net> >> To: "list voiceover" <macvisionaries@googlegroups.com> >> Sent: Tuesday, November 17, 2009 4:04 PM >> Subject: + Buy Apple computers and pay and pay and pay (fwd) >> >> >> I got this on another list. They cannot be serious? Can you imagine what >> this would sound like, not to mention the gross intrusion on computing? >> The list of possible places for these ads, is frightening. >> >> >> >> Original URL: >> http://www.theregister.co.uk/2009/11/16/intrusive_apple_ad_patent/ >> Apple seeks OS-jacking advert patent >> >> >> It's an ad ad ad ad world >> >> By Rik Myslewski in San Francisco >> >> Posted in Operating Systems, 16th November 2009 20:27 GMT >> >> Hitachi IT Operations Analyzer: 30-day free trial. >> >> Apple has filed a patent application for an intrusive ad-presentation system >> that requires users to acknowledge adverts before getting on with their >> work. >> >> The recent patent filing >> (http://appft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PG01&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.html&r=1&f=G&l=50&s1=%2220090265214%22.PGNR.&OS=DN/20090265214&RS=DN/20090265214) >> carries the unusually straightforward title "Advertisement in Operating >> System." The described system would be buried deep in a device's OS - so >> deep >> that, in the words of the filing, "the advertisement presentation can in >> effect >> 'take over the system' in relevant aspects for a limited time." >> >> The filing specifically describes the system as "disabling" normal operation >> of >> a device while the ad is being presented. The ad - either "visual or >> audible" - >> could be presented in a window on top of all other open windows, in a >> background window, or even in an application window or "inserted in content >> from an application program." >> >> If we're deciphering Apple's patentese correctly, this mean that you could >> be >> working in, say, Photoshop, and a new canvas could pop up containing a >> mouth-watering illo of some tasty treat from Frito-Lay - and you couldn't >> get >> back to work until you somehow acknowledged the ad by, for example, clicking >> as >> directed. >> >> Or, for that matter, since an ad could be "inserted in content from an >> application program," you could be merrily coding along in BBEdit when a >> couple >> of lines appeared in your code suggesting that you investigate Travelocity's >> latest package deal - and you'd not be able to complete your job until you, >> as >> suggested in the filing, performed one of many possible actions. >> >> These actions might result in the system "causing presentation of a page >> from >> an advertiser associated with the advertisement; recording a user rating of >> the >> advertisement; again presenting the advertisement; sharing the advertisement >> with another user; initiating a transaction for user purchase of a product >> that >> eliminates the presentation of advertisements on the device," among other >> possibilities. >> >> As is usually the case in such filings, the range of possible devices is a >> long >> one, "including without limitation, portable and desktop computers, servers, >> electronics, media players, game devices, mobile phones, wireless devices, >> email devices, personal digital assistants (PDAs), embedded devices, >> televisions, set top boxes, etc." >> >> The appearance of servers on that list is particularly troubling, seeing as >> how >> their inclusion might imply a network-based version of ad delivery and >> enforced >> response. >> >> If you really want to get your conspiratorial juices flowing, remember that >> Apple has filed a series of patents relating to location-based content. >> Using >> its OS ad system in tandem with another resent filing >> (http://www.theregister.co.uk/2009/03/10/itunes_on_location/), Apple could >> interrupt your use of Poop the World >> (http://itunes.apple.com/us/app/poop-the-world/id310125724?mt=8) as you >> passed >> your local purveyor of fine toiletries to let you know that you could pop in >> and save big on three-ply tissue. >> >> Although it boggles the mind that Apple would take such a draconian approach >> to >> ad delivery, the authors of this particular patent filing are listed as >> "Jobs; >> Steven; et al." Clearly, the man has ads on the brain. >> >> Note also that Apple is said to be taking a deeper interest in ad-serving >> technologies. For example, Bloomberg reported >> (http://www.bloomberg.com/apps/news?pid=newsarchive&sid=afcIzFP3iNrY) on >> Saturday that the ever-talkative "people familiar with the matter" told it >> that >> Apple had been in acquisition talks with AdMob, the mobile-advertising >> supplier >> that Google bought >> (http://www.theregister.co.uk/2009/11/09/google_to_buy_admob/) last week for >> $750m. >> >> Apple is not the only operating system vendor displaying an interest in >> acquiring a piece of ad-revenue pie. Microsoft is also providing ad >> opportunities >> (http://www.theregister.co.uk/2009/11/13/windows_7_advertisers/) >> that are now available as downloadable desktop themes, but that may soon >> extend >> to Windows 7 borders and sounds, gadgets, and IE 8 add-ons that would send >> users to an advertiser's website. ® >> >> >> >> >> >> >> http://www.theregister.co.uk/2009/01/14/apple_location_aware_patents/ >> >> -- >> >> You received this message because you are subscribed to the Google Groups >> "MacVisionaries" group. >> To post to this group, send email to macvisionar...@googlegroups.com. >> To unsubscribe from this group, send email to >> macvisionaries+unsubscr...@googlegroups.com. >> For more options, visit this group at >> http://groups.google.com/group/macvisionaries?hl=. >> >> >> >> -- >> >> You received this message because you are subscribed to the Google Groups >> "MacVisionaries" group. >> To post to this group, send email to macvisionar...@googlegroups.com. >> To unsubscribe from this group, send email to >> macvisionaries+unsubscr...@googlegroups.com. >> For more options, visit this group at >> http://groups.google.com/group/macvisionaries?hl=. >> >> > > -- > > You received this message because you are subscribed to the Google Groups > "MacVisionaries" group. > To post to this group, send email to macvisionar...@googlegroups.com. > To unsubscribe from this group, send email to > macvisionaries+unsubscr...@googlegroups.com. > For more options, visit this group at > http://groups.google.com/group/macvisionaries?hl=. > > -- You received this message because you are subscribed to the Google Groups "MacVisionaries" group. To post to this group, send email to macvisionar...@googlegroups.com. To unsubscribe from this group, send email to macvisionaries+unsubscr...@googlegroups.com. For more options, visit this group at http://groups.google.com/group/macvisionaries?hl=.
