I personally don't like the blue heart.
On Sun, Aug 27, 2017 at 11:54 AM, Jody Garnett <jody.garn...@gmail.com> wrote: > Cameron we have to move on to other topics with the graphics designer as > there are only a few more weeks on this contract. Indeed we have been back > to this topic four times ironing out how distinct brands can work for > OSGeo:UK and OSGeo Live. See the rest of this thread on the marketing email > list for a discussion on remaining priorities (By CCing marketing you have > quickly brought to light an issue for discussion - but the osgeo-live email > list subscribers will not be able to follow along.) > > The style guide outlines: > > 1) osgeo mark and logo > 2) sub brands - use the osgeo mark with different text (two presentations > are available to allow for OSGeo:UK style) > > And then: > > 3) distinct brands - use their own mark. Distinct marks are able to use > the color and fonts and some branding elements to be visually part of OSGeo > (but because they use their own mark they are forming a distinct brand) > > There are some outstanding items for the style guide around distinct brand > examples, and around photography selection based on color palette. You can > provide your feedback directly in innovision to work directly with the > graphics designer - but as above we have some higher priority items. > > Cameron if we can really focus this thread on the definition of a new > OSGeo Live logo it would be great, this is why I started the thread on this > email list. > > Additional comments inline: > -- > On 26 August 2017 at 11:03, Cameron Shorter <cameron.shor...@gmail.com> > wrote: > >> Eg: Spanish logo: https://wiki.osgeo.org/wiki/Ca >> p%C3%ADtulo_Local_de_la_comunidad_hispanohablante >> > Using the above breakdown this is a distinct brand (quick check is that it > uses its own mark). > >> For OSGeo-Live, I'm expecting we will want to work out a way to weave a >> heart (or some other image aligned with "live") into the logo somehow. We >> may want to retain the blue heart. That should be ok and up to us to do a >> good job of deciding that. >> > Indeed that is why I started this email thread. > > Personally I think the blue heart is ... terrible. It does not communicate > what you think it communicates. For starters a blue heart is a symbol to > represent on life support (blue heart is starved for oxygen). The good > thing about the blue heart is the sense of attachment our team has to it :) > > Still the heart communicates: > - affection / love > - live? not so much for me. Perhaps "alive" if it was a red heart. > > The "Live" in OSGeo live has a couple meanings: > - Live bootable image you can run, or live VM you can run > - Live as in current up to date examples of the software > > I like the proposed "osgeo compass in a computer frame" as it communicates > that "bootable" aspect of OSGeo Live. I think this is an important point, > perhaps the important point, to emphasis about the project. > > I have been using VMs for a couple OSGeo workshops and often it is > participants first experience using a virtual machine. Indeed this feature > of trying out the software without install was novel. I also ran into > people at CalGIS who could not accept a USB stick at foss4g due to company > policy, everything had to be downloaded. > > > > _______________________________________________ > Live-demo mailing list > Live-demo@lists.osgeo.org > https://lists.osgeo.org/mailman/listinfo/live-demo > http://live.osgeo.org > http://wiki.osgeo.org/wiki/Live_GIS_Disc > -- Georepublic UG (haftungsbeschränkt) Salzmannstraße 44, 81739 München, Germany Vicky Vergara Operations Research eMail: vi...@georepublic.de Web: https://georepublic.info Tel: +49 (089) 4161 7698-1 Fax: +49 (089) 4161 7698-9 Commercial register: Amtsgericht München, HRB 181428 CEO: Daniel Kastl
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