Dr Michael Benjamin wrote:
> Read this :
> http://www.sundayherald.com/sport/shfootball/display.var.1201097.0.road_to_ruin.php


or this :-)

Road to ruin
By Michael Grant
The taste of the bitter fall-out of a once-proud club’s plummet from grace
Comment

LEEDS UNITED were yesterday reacquainted with the man who took them by 
the hand and enticed them over the edge of the cliff. The terrifying 
descent from the semi-finals of the Champions League in 2001 to their 
current place on the floor of The Championship, battling the shame of 
relegation to the third tier of English football, began with the Pied 
Piper leadership of former chairman Peter Ridsdale. Yesterday, Ridsdale 
had warm smiles and outstretched hands for Leeds once again, having long 
since fled Yorkshire and reinvented himself as chairman of Cardiff City.

"I will find it hard to shake his hand. I really will," said Leeds 
director Peter Lorimer as he prepared for yesterday's match between the 
clubs at Ninian Park, which ended 1-0 to the home side. "If Cardiff beat 
us, he will have a massive smile on his face and he will want to shake 
hands. I'll think you want to shake hands? After what you've done to 
us?' I don't think Peter is a bad man. He just got carried away. But I 
find it hard that we're in the shit and he's managed to get another 
consortium together and move in to Cardiff.

"He was the one who walked away and left not only the club in the shit 
but a lot of shareholders who put up maybe their life savings, a couple 
of grand here or there. To see him smile is sometimes a difficult thing 
to accept. I have to say I find it hard to look him in the face. And it 
hurts me that he still doesn't think he's responsible for it."
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Ridsdale was idealistic and ambitious with Leeds United, but by chasing 
the dream he broke the club. One of the traditional giants of English 
football has become an empty vessel, a great club left crippled and 
helpless. Leeds should finally have full financial stability again this 
summer but they are hopelessly adrift of the financial mainstream. As 
one supporter said in The Commercial Inn, the pub owned by Lorimer a 
mile or so from Elland Road: "This a bad time to be out of the 
Premiership." A club relegated from the top flight in England receives a 
parachute payment for the following two seasons; this is Leeds' third.

The first thing which comes to mind about Leeds United today is not the 
Don Revie era. It is not their achievement in becoming champions of 
England in 1992, nor the excitement of the brash young David O'Leary 
team which went all the way to a European Cup semi-final against 
Valencia six years ago. What comes to mind is their freefall, the 
collapse into the state they are in now because of Ridsdale's ruinous 
decision-making. They have become the biggest victim of all the money 
which has washed around English football in the Premiership era. Every 
other board of directors in the land is frightened of "doing a Leeds".

At the start of the decade, no-one was spending more money than the 
Yorkshire club. They spent like it was going out of fashion. When Robbie 
Fowler signed for £12 million he became the sixth international striker 
in their squad. What other club would have paid £8m for Seth Johnson? 
Seventy employees had club cars. Leeds were awash with money. They were 
the equal of Manchester United, Liverpool, Chelsea and Arsenal and top 
five finishes in the Premiership every season from 1997 to 2002 
satisfied their supporters and reassured them that all that cash was 
being spent because they could afford it.

In fact, Ridsdale had privately gambled everything on red only to watch 
it come up black. In four consecutive sets of annual accounts, Leeds' 
debt rose from £9m to £21m, £39m and £82m. It eventually peaked at 
around £119m. Ridsdale had taken out short-term loans to pay for 
£30m-worth of transfers and that meant high interest charges. And then, 
intoxicated by the prospect of Leeds receiving Champions League income 
each season and being part of the elite, he committed to a £60m loan 
secured by 25 years of future season ticket sales. Leeds borrowed more 
than anyone ever had in British football and they spent that money on 
the most unpredictable commodity of all: players. Their wage bill shot 
through the roof to over £50m a year.

The club collapsed like a house of cards. Jonathan Woodgate and Lee 
Bowyer's court case in connection with the assault of an Asian student 
and manager O'Leary's ill-judged diary "Leeds United on Trial" 
contributed to a significant decline in form. When they slipped out of 
contention for a place in the 2002-3 Champions League, the directors' 
faces went as white as the team shirts. Leeds were suddenly in big 
trouble. The only way to relieve the debt was to sell players, but a 
depressed market and merciless buying clubs meant they rarely received 
the going rate. The downward spiral was unstoppable and Leeds were 
forced to sell one player after another.

In 2004 they were relegated and in 2004-5, their first season in The 
Championship, they finished a humble 14th. O'Leary's successors came and 
went - Terry Venables, Peter Reid, Eddie Gray, Kevin Blackwell, John 
Carver - each appearing cheaper and more desperate than his predecessor. 
By the time Dennis Wise took over last October, Leeds were pointing 
towards the old third division.

"You're not famous any more': that's what other fans chant at us now," 
said Lorimer.

When the Ridsdale board collapsed in 2004, Lorimer liaised between 
potential benefactors and supporters and became a director. He remained 
on the board when Ken Bates, the former Chelsea chairman, saved the club 
from administration with a £10m takeover in 2005. The Commercial Inn 
feels as though it has not been refurbished too often since Lorimer 
moved from Dundee to become an adopted Yorkshireman in 1962, but its 
gloomy atmosphere is appropriate given how often he sits with the 
regulars to bemoan Leeds' dreary predicament.

Elland Road holds 40,000 and average crowds are down to 19,500. But, at 
long last, the debt is supposedly below £10m and £8m still being paid to 
ex-managers and players will finally come off the wage bill in the 
summer, putting the club back on a level playing field. Of course by 
then, a Leeds squad including Tore Andre Flo, Alan Thompson, Neil 
Sullivan and Stephen Crainey may have been relegated again. "That would 
be a tragedy," said Lorimer. "I feel for all the people who have put in 
so much hard work trying to rebuild the club and pick up someone else's 
absolute disaster.

"Every Saturday, Allan Clarke, Mick Jones, Paul Reaney, Eddie Gray, 
Norman Hunter and myself, we all go. When we joined the club in 1962 it 
was in a similar position, almost in the old third division. We got 
together as a group of kids through chance and the foresight of a great 
manager, Don Revie, and we gave this club a worldwide name and 
reputation. We are very proud of that. I think Leeds will be back. It's 
about getting the product right and getting back in the Premiership."

But there is an anecdote doing the rounds which captures the prevailing 
mood in the city. Bates asked for an explanation when he learned a 
supporters' association had been slow to hand over a £100,000 cheque to 
the club, and was told the money was being withheld for a rainy day. "A 
rainy day," spluttered Bates. "It's been f***ing pissing down here for 
years "

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