Hi Edwin,

On Fri, May 12, 2017 at 10:02:36AM +0200, Edwin van Drunen wrote:
> As a long time user of OpenWRT and recent “LEDE convert” I would also like to 
> chime in on the naming and branding of the post-merge project.
> 
> My employer and several of my industrial clients have used OpenWRT/LEDE 
> extensively over the past few years in many projects, ranging from routers 
> and access points to embedded servers and industrial controllers.
> It was the small footprint combined with the versatility of the platform that 
> made it work and the availability of generic pre-built images for many 
> platforms and documentation that made it a success.
> But despite the great track record of the system, there was always a bit of a 
> “hobbyist” feel that the OpenWRT name brought with it and a sense of 
> unprofessionalism being perceived by management and some end users.
> Most likely this is because the name OpenWRT is strongly related to “hacking" 
> consumer routers (WRT54GL etc.) and the 90’s style website also didn’t help.
> 
> When LEDE was forked and presented as a more multi-purpose embedded linux, 
> came with new releases quickly and with a more modern website and interface 
> to code and documentation, the switch was easily made.
> Not having WRT in the name, implying it would be for wireless routers, but 
> instead using the broad term “development environment” was helping to better 
> describe what the platform is and give it a more professional sound.
> With the new name the platform was now seen as a professional piece of 
> infrastructure.

This quite matches the experience I've made when presenting the LEDE
fork...

> 
> In my opinion LEDE perfectly describes the combination of OpenWRT’s version 
> of the buildroot system, the set of patches and the Luci interface:
> The entire development environment that is needed to build a generic bootable 
> image and software packages from source for almost any platform, with 
> matching pre-built SDK’s and image builders.
> 
> OpenWRT better describes the wide range of specific system images built for 
> COTS products (which are mostly wireless routers) and is a more suitable name 
> for a final “product".
> You should consider maintaining the LEDE name or somehow differentiatie 
> between the “development environment” and the "final product".

I strongly agree here as well, I believe the "LEDE" project could
release an "OpenWrt" product in reasonable time intervals and that
should be targetting home routers and similar embedded systems.



Cheers


Daniel


> 
> With kind regards,
> Edwin van Drunen
> 
> > Who among our resident young-timers knows XMMS? Once upon a time this
> > was a household name (FOSS folks houses). Now I reckon those who use it
> > as a primary player do it for nostalgia.
> > 
> > Likewise, OpenWRT while more recognizable than LEDE, is not worth as
> > much as people here paint it, and will only remain relevant as long as
> > people keep using it. Market/brand concept (in retail) doesn't really apply.
> > 
> > Indifferent what name this project ends up using, just that LEDE (Linux
> > Embedded Dev. Environment) expands the scope beyond routers, and breaks
> > free from the "WRT" implication of wireless routers (does LEDE still
> > have any of the original WRT source release by linksys?).
> > 
> > LEDE sounds more fitting and gives the impression of a proper distro,
> > which it is, rather than an improved fork/clone of an ancient source dump.
> > 
> > No biggie, just thought I'd chime in. Good luck all.
> > 
> > Regards,
> > A. Benz
> > 
> > On 05/09/17 09:33, Eric Luehrsen wrote:
> >> 
> >   From a raw objective stand, OpenWrt has better market value as a brand.
> > 
> >> 
> > Its longer lived on the net and more unique audibly. If we surveyed 1000
> > 
> >> 
> > somewhat technical people, then we would have way more recognition hits.
> > 
> >> 
> > I realize the vote concluded already, but hopefully this thought helps
> > 
> >> 
> > ease some less happy minds.



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