Graeme,
By far most of the heavy stuff is images and I don't see that as a bad thing. If you have a subject you want people to explore, you need to represent it well. Of course a website could just be static text, but if put some screen shots on the front page, maybe a gallery, rotating images linking to articles, a page header background, IMO you're more likely to get people stay, look around, and maybe read an article or explore further. Of course that's all subjective.
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