In my experience, postal mail to people who may have an interest in an
event is effective. As a newly-elected president of an EAA chapter in
'02 and '03, I planned and coordinated our early September fly-in. One
of the promotional gimmicks I used was direct mailing postcards to all
EAA members in our state and 4 neighboring states, as well as owners of
certain types of homebuilt, vintage, and warbird A/C. Getting that info
sourced from EAA, who was willing to do so at that time, and the FAA
registry was the only way it could have been done. We bought about a
million postcards and stuck pre-printed labels with event info on one
side and addresses on the other. I took a stack of postcards without
addresses to Airventure and stuck them under the "Judge Me" prop signs
on any airplanes I could find that were from the 5 states we targeted.
Some people on our fly-in committee kept telling me over and over it
wasn't going to work and I kept telling them if they felt that strongly
about it they should bet against me. We had 99 airplanes on the field in
'02, a new record dating from the '60s for the chapter fly-in, and 130
in '03 so I wish they had put their money where their mouths were.
If I had to do it over again, I would add another round of mailing in
late Spring as well as the one we did in late July. I didn't think to
survey attendees to find out if the mailings were the reason they came
but I think it certainly had an effect. I think the same thing happened
with the KR Gathering. In any event, some new friends were made like
Gary. My $.02.
Chris K.
On 10/6/2018 1:33 AM, Gary Sack via KRnet wrote:
I did join because of your mailing. Didn't know KRnet existed before.
On Oct 4, 2018 8:11 PM, "John Bouyea via KRnet" <krnet@list.krnet.org>
wrote:
(Reposting as I sent this yesterday & it didn't seem to make it through to
the list.)
Mike,
The primary idea behind our effort to send USPS-mailed invitations for the
2018 MVN KR Gathering to the actively registered KR owners was to reach
out, exactly like you suggest.
The FAA only provides postal addresses for the
owners of these aircraft. No phone numbers or email addresses.
Unfortunately, we received a very poor response rate to these direct
mailings. I still think the outreach effort was worth it as I know we
gained
a few new members of this mailing list.
Bottom-line; I don't know if the owners who didn't respond aren't
interested
in expanding their circle of friends (or KR nuts like us!) or what. I do
know the number of returned/ undeliverable pieces was proportionally low;
about 5%.
I'm open to other ideas. Fire away.
John Bouyea
N5391M/ KR2
2015-2019 Web Dude
http://krgathering.net
On October 3, 2018 at 6:40 PM Mike Sylvester via KRnet <
krnet@list.krnet.org> wrote:
<<Any Ideas ??? What if we each took a list of the planes in a 200 mile
radius and made it a point to call and plan a day visit?>>
Mike Sylvester
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