[jQuery] Ajax load function - different php each time?

[thodoris]

I am developing a webpage that is jquery powered. Many div-hotspots in
the page is ajax powered and they should update dynamically. For
example
number of ratings
average rating
number that a video is favoured

Now i am doing this:
$("#DIV1...").load(some1.php);
$("#DIV2...").load(some2.php);
$("#DIV3...").load(some3.php);

But the number of .php files are increasing too much. Is there another
idea except to have one .php with
many IF ELSE inside?

thanks