[jQuery] updating flash after changing flashvars

[EugeneS]

Hello,

i have embed flash element on the page
it looks like
<embed id="flashsettings" src="something.swf" quality="high"
wmode="transparent" FlashVars="color=FFFFFF" .... >

if i'm trying to change the FlashVars with new value it doesnt seem to
be working but i see that new values was implemented

            alert($("#playersettings").attr("FlashVars"));
                $("#playersettings").attr("FlashVars", "color=000000");
            alert($("#playersettings").attr("FlashVars"));

if i'm trying to change code manually in FireBug i see that Flash
color canged ... but by means of Jquery it doesnt work ... why ?

any ideas how to make it working ?

Thanks.